During the winter season, the ski resorts of the Leningrad Region become a hub for an active audience — people who value emotions, style, and quality leisure.
They attract a solvent public: families, young professionals, corporate groups, and tourists from neighboring regions.
AD.Media offers comprehensive placement across 11 resorts in the region — in locations where advertising is perceived organically and evokes emotion.
Resort | Description | Potential Locations for Advertising Placement |
Igora | The leading resort in the Northwest, year-round guest flow | Hotel facade, lift area, parking lot, restaurants, rental points, banners on slopes, LED screen at the entrance |
Okhta-Park | A modern sports complex with accommodation and SPA | Central square, facades of cafes and reception, branded steles, photo zones and interactive promo points |
Tuutari-Park | One of the most visited resorts near St. Petersburg | Banners along slopes, near lifts, decoration of rental points, outdoor panels in the parking lot |
Krasnoye Ozero | A popular location for family leisure | Decoration of cafes and ticket office area, outdoor banners, branded photo zones, promo points in the recreation area |
Snezhny, Zolotaya Dolina, Severny Skon and others | Regional resorts with a steady audience flow every weekend | Banners near slopes, navigation signs, cafes, rental zones, parking lots, info zones near ticket offices and reception |
*The full list of resorts and location photos are available upon request from AD.Media managers.
Format | Features | Opportunities for the Brand |
Outdoor Advertising on Resort Territory | Banners on slopes, near lifts, parking lots, and building facades Branded signs, light panels, decoration of rental shops and cafes | Brand presence in an active, emotional environment Maximum visibility among resort guests Impressive brand positioning for a premium audience |
BTL Activities and Promo Events | Photo zones with brand logo Promotional campaigns, tastings, giveaways Souvenir products and offline integrations | Direct communication with the target audience Emotional engagement and loyalty building Viral content through photo and video publications |
Event Integrations and Sponsorship | Support for festivals, competitions, and family holidays Organization of corporate events on behalf of the brand | Strengthening the image of a modern and active brand Increased recognition through participation in mass events Association with positive emotions and celebration |
January and the New Year holidays are the peak attendance period (up to 100% hotel and slope occupancy)
The audience is active, solvent, and open to new brands and experiences
The opportunity to combine outdoor advertising, BTL, and Events in one integrated campaign
December 2025 — March 2026
* custom timing can be selected for specific resorts
Want to receive a media plan and examples of integrations at the resorts?
The AD.Media team will develop a winter campaign tailored to your brand's objectives.
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