Privacy Policy

This Privacy Policy explains how Admedia Network DOO BEOGRAD, with its registered office at Student Square 4, 7th Floor, 11000 Belgrade (Stari Grad), Republic of Serbia, registration number: 22165461, tax identification number: 115491008 (“Company”, “we”, “us” or “our”), processes personal data in connection with the website https://ad.media/ and the services available through this website.

This Privacy Policy is prepared in accordance with the applicable personal data protection laws of the Republic of Serbia, including the Law on Personal Data Protection, and, where applicable, Regulation (EU) 2016/679, the General Data Protection Regulation (“GDPR”).

The purpose of this Privacy Policy is to inform you about how Admedia Network DOO BEOGRAD collects, uses, processes, stores and protects your personal data.

1. Data Controller

The data controller is:

Admedia Network DOO BEOGRAD
Student Square 4, 7th Floor
11000 Belgrade (Stari Grad)
Republic of Serbia

E-mail: info@ad.media
Website: https://ad.media/

Privacy Contact:
Aleksei Ushakov
E-mail: info@ad.media
Phone: +381 65 349 6179

2. Scope of this Privacy Policy

This Privacy Policy applies to the processing of personal data of:

• website visitors;
• persons who contact us through the website, by e-mail, phone or other communication channels;
• representatives, employees, contractors and contact persons of our clients, business partners, suppliers and advertising partners;
• persons who request information, offers, quotations or services from us;
• persons whose personal data may be included in business correspondence, campaign materials or service-related documentation.

This Privacy Policy does not apply to third-party websites, applications, services or platforms that may be accessed through links, banners, integrations or other references available on our website.

Such websites and services operate independently from us and are subject to their own privacy policies, terms of use and personal data processing practices.

We do not control, manage or assume responsibility for the content, availability, security, legality, privacy practices or personal data processing activities of any third party.

Before using any third-party website or service, we recommend that you review its privacy policy and other relevant legal documentation.

3. Categories of Personal Data We Process

We collect and process only such personal data as is relevant, adequate and limited to what is necessary for the purposes described in this Privacy Policy.

We take reasonable measures to ensure that the personal data we process is accurate, complete and, where necessary, kept up to date.

Where the processing of personal data is based on your consent, we will obtain the appropriate consent before collecting and processing such personal data.

When completing forms available on our website, certain fields may be designated as mandatory. If you do not provide the information required to process your request, we may be unable to respond to your inquiry, provide the requested information or make certain services available to you.

You are responsible for ensuring that the personal data you provide to us is accurate, complete and up to date.

Depending on the nature of our relationship with you, the way you use our services, visit our website or otherwise interact with us, we may process the following categories of personal data:

3.1. Identification and contact data

Name, surname, company name, position, business address, e-mail address, phone number and other contact details provided by you or your organization.

3.2. Business communication data

Content of messages, inquiries, offers, requests, correspondence, meeting notes, communication history and other information exchanged in connection with our services.

3.3. Client and business partner data

Information relating to clients, potential clients, suppliers, media owners, advertising partners, agencies and other business partners, including names and contact details of authorized representatives and contact persons.

3.4. Website usage and technical data

IP address, browser type and version, device information, operating system, approximate location derived from technical data, access times, pages viewed, referral source and similar technical information.

3.5. Cookie and analytics data

This website uses cookies. To learn more, please review our Cookies Policy.

3.6. Campaign-related data

Data provided in connection with advertising campaigns, including client contact details, campaign requests, advertising locations, media preferences, billing-related communication and materials submitted for review or publication.

We do not collect special categories of personal data, such as data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, health data or data concerning a person’s sex life or sexual orientation. You should not submit such data to us unless it is strictly necessary and there is a valid legal basis for doing so.

4. Sources of Personal Data

We may collect personal data:

• directly from you when you contact us, submit an inquiry, request a quotation, use our website or otherwise interact with us;
• from your employer or organization if you act as its representative, employee, contractor or contact person;
• from our clients, business partners, suppliers, media owners and other third parties involved in the provision of our services;
• automatically through the website, cookies and similar technologies;
• from publicly available sources, where permitted by applicable law.

5. Purposes of Processing

We process personal data for the following purposes:

5.1. Responding to inquiries

To respond to your questions, requests, offers, proposals and other communications.

5.2. Providing services

For the preparation and provision of quotations, the planning, booking, coordination and delivery of advertising campaigns, communication with clients and partners, management of advertising locations, handling of campaign-related requests and the provision of our services.

5.3. Business relationship management

To maintain communication with clients, potential clients, suppliers, advertising partners, media owners and other business contacts.

5.4. Contract preparation and performance

To negotiate, conclude and perform agreements with clients, suppliers, media owners and business partners.

5.5. Website operation and security

To operate, maintain, protect and improve the website, detect technical issues, prevent misuse and ensure information security.

5.6. Analytics and improvement

To understand how the website is used and to improve its functionality, content and user experience.

5.7. Marketing communication

To send business and marketing communications where permitted by law or where you have given consent, including information about our services, offers and updates.

Rules governing acceptable advertising content, advertising restrictions and the responsibilities of advertisers are set forth in the Advertising Policy available on this website.

5.8. Legal and regulatory compliance

To comply with applicable laws, accounting, tax, business record-keeping, regulatory and other legal obligations.

5.9. Protection of rights and interests

For the establishment, exercise or defence of legal claims, the protection of our rights, business operations, users, partners and other persons, the prevention of fraud, misuse, unlawful activities, and breaches of our legal documentation.

6. Legal Bases for Processing

Depending on the specific purpose, we process personal data on one or more of the following legal bases:

6.1. Performance of a contract or pre-contractual steps

Where processing is necessary to negotiate, conclude or perform a contract with you or the organization you represent.

6.2. Compliance with legal obligations

Where processing is necessary for compliance with legal obligations applicable to us, including accounting, tax, corporate and record-keeping obligations.

6.3. Legitimate interests

Where processing is necessary for our legitimate interests or the legitimate interests of a third party, provided that such interests are not overridden by your interests, rights and freedoms. These interests may include business communication, service provision, website security, fraud prevention, improvement of services, client relationship management and protection of legal rights.

6.4. Consent

Where processing is based on your consent, for example for certain cookies, analytics, direct marketing or other activities requiring consent. You may withdraw your consent at any time, without affecting the lawfulness of processing carried out before withdrawal.

6.5. Establishment, exercise or defence of legal claims

Where processing is necessary for the establishment, exercise or defence of legal claims.

7. Cookies

Our website may use cookies. Cookies may be necessary for the operation of the website or used for analytics, performance, functionality or marketing purposes.

Detailed information about cookies, categories of cookies, retention periods, third-party cookies and consent management is provided in our Cookie Policy.

Where required by applicable law, non-essential cookies are used only on the basis of your prior consent.

8. Recipients of Personal Data

We may disclose personal data to the following categories of recipients, only where necessary and in accordance with applicable law:

• employees, contractors and authorized persons within our company;
• hosting providers, IT service providers and website maintenance providers;
• e-mail, cloud, CRM, analytics and communication service providers;
• accounting, tax, legal and business advisers;
• advertising partners, media owners, suppliers and other parties involved in the preparation, booking, approval, publication or performance of advertising campaigns;
• payment, invoicing and administrative service providers;
• public authorities, courts, regulators and other competent bodies, where required by law or necessary to protect our rights;
• third parties in connection with a merger, restructuring, transfer of business, acquisition or similar corporate transaction.

We do not sell personal data.

9. Processors and Third-Party Service Providers

Where third-party service providers process personal data on our behalf, they act as processors and are required to process personal data only in accordance with our instructions and applicable data protection law.

Where required, we enter into appropriate data processing agreements with such processors.

Some third-party service providers may act as independent controllers, depending on the nature of their services and applicable terms.

10. International Data Transfers

Due to the international nature of our business and the use of online services, personal data may be transferred to or accessed from countries outside the Republic of Serbia and/or outside the European Economic Area.

Where personal data is transferred internationally, we will take appropriate measures required by applicable law, which may include:

• transfer to countries recognized as providing an adequate level of data protection;
• use of standard contractual clauses or other appropriate contractual safeguards;
• implementation of technical and organizational protection measures;
• obtaining consent where required by applicable law;
• reliance on another valid transfer mechanism permitted by applicable law.

If you contact us from outside Serbia, your personal data may be processed in Serbia.

11. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Retention periods depend on the type of data and purpose of processing, including:

• inquiry and communication data: for the period necessary to respond to the inquiry and maintain business records;
• client and contract data: for the duration of the business relationship and thereafter for the applicable statutory limitation period;
• accounting and tax documentation: in accordance with applicable accounting and tax retention rules;
• marketing data: until withdrawal of consent or objection, unless another legal basis applies;
• cookie data: in accordance with the retention periods stated in the Cookie Policy;
• legal claim data: for the period necessary to establish, exercise or defend legal claims.

After expiry of the applicable retention period, personal data will be deleted, anonymized or securely archived where permitted by law.

12. Your Rights

Subject to the conditions and limitations prescribed by applicable law, you may have the following rights:

12.1. Right to be informed

You have the right to receive information about the collection, use, storage, disclosure and other processing of your personal data in a concise, transparent, intelligible and easily accessible form.

12.2. Right of access

You have the right to obtain confirmation as to whether or not we process your personal data and, where that is the case, to access such personal data and receive a copy thereof.

12.3. Right to rectification

You have the right to request the correction of inaccurate personal data concerning you. You also have the right to have incomplete personal data completed.

12.4. Right to erasure

You have the right to request the deletion of your personal data where the legal conditions for deletion are met. However, this right is not absolute and we may retain certain personal data where required or permitted by applicable law.

12.5. Right to restriction of processing

You have the right to request restriction of the processing of your personal data in certain circumstances prescribed by applicable law.

12.6. Right to data portability

Where applicable, you have the right to receive the personal data you have provided to us in a structured, commonly used and machine-readable format and to transmit such data to another controller.

12.7. Right to object

You have the right to object, on grounds relating to your particular situation, to the processing of your personal data where such processing is based on our legitimate interests.

You also have the right to object at any time to the processing of your personal data for direct marketing purposes.

Where applicable, we may continue processing if we demonstrate compelling legitimate grounds that override your interests, rights and freedoms or where processing is necessary for the establishment, exercise or defence of legal claims.

12.8. Right to withdraw consent

Where processing is based on your consent, you have the right to withdraw such consent at any time. Withdrawal of consent shall not affect the lawfulness of processing carried out before such withdrawal.

12.9. Rights related to automated decision-making

You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you, unless otherwise permitted by applicable law.

13. How to Exercise Your Rights

You may exercise your rights by contacting us at:

E-mail: info@ad.media
Privacy Contact: Aleksei Ushakov
Phone: +381 65 349 6179

We may request additional information to verify your identity before responding to your request.

We will respond to your request within the period prescribed by applicable law. If the request is complex or if we receive a large number of requests, the response period may be extended where permitted by law.

14. Right to Lodge a Complaint

If you believe that the processing of your personal data violates applicable data protection law, you have the right to lodge a complaint with the competent data protection authority.

In the Republic of Serbia, the competent authority is:

Commissioner for Information of Public Importance and Personal Data Protection.

If the GDPR applies to the processing of your personal data, you may also have the right to lodge a complaint with a competent supervisory authority in the European Union or European Economic Area.

15. Data Security

We implement appropriate technical, organizational and administrative measures designed to protect personal data against unauthorized access, disclosure, alteration, loss, destruction or other unlawful processing.

Such measures may include, among others, access controls, secure communication channels, confidentiality obligations, data minimization, internal policies and procedures, backup procedures and other security measures appropriate to the nature, scope, context and purposes of the processing.

We continuously work to protect personal data and improve the security measures we implement to prevent unauthorized access, use or disclosure of personal data.

16. Children’s Data

This website and the services available through it are intended exclusively for business users and are not directed to individuals under the age of 18.

We do not knowingly collect or process personal data relating to children. If we become aware that personal data relating to a child has been provided to us or collected in violation of applicable law, we will take appropriate measures to delete such data or otherwise process it in accordance with applicable legal requirements.

17. Direct Marketing

We may send marketing communications about our services where permitted by applicable law, based on your consent or our legitimate interest, depending on the circumstances.

You may opt out of marketing communications at any time by using the unsubscribe option, where available, or by contacting us at info@ad.media.

Withdrawal or objection to marketing communication does not affect service-related or legally required communications.

18. Links to Third-Party Websites

The website may contain links to third-party websites or services. We do not control and are not responsible for the privacy practices, content or security of third-party websites or services.

We recommend that you review the privacy policies of any third-party websites you visit.

19. Updates to this Privacy Policy

We may update this Privacy Policy from time to time due to changes in applicable laws, our services, website functionality or data processing practices.

The updated version will be published on this website with the new “Last updated” date.

We encourage you to review this Privacy Policy periodically to stay informed about any changes.

In the event of material changes, we may publish a notice on the website or take other reasonable steps to inform users of such changes.

22. Contact

For any questions regarding this Privacy Policy or the processing of personal data, please contact us at:

Admedia Network DOO BEOGRAD
Student Square 4, 7th Floor
11000 Belgrade (Stari Grad)
Republic of Serbia

E-mail: info@ad.media
Privacy Contact: Aleksei Ushakov
Phone: +381 65 349 6179