Advertising Policy

1. Purpose and Scope

These Advertising Rules govern the terms and conditions applicable to advertising content, advertising campaigns, and other promotional materials submitted, ordered, or used through the website https://ad.media for the purpose of planning, booking, purchasing, or carrying out advertising campaigns on advertising media and advertising spaces offered by Admedia Network DOO BEOGRAD directly or through its network of business partners.

These Advertising Rules apply to all advertisers, agencies, clients, business partners, and other persons who submit, request, reserve, or otherwise participate in the planning, purchase, booking, or execution of advertising campaigns through our services or our network of business partners.

This Advertising Policy forms part of the legal documentation available on our website and should be read together with our Terms of Use, Privacy Policy, Cookie Policy and other applicable legal documents.

2. Advertiser Responsibility

The advertiser is solely responsible for the legality, accuracy, completeness and compliance of all advertising content, materials, claims, visuals, text, trademarks, logos, slogans, links and other elements submitted for advertising.

By submitting advertising materials, the advertiser confirms that it has all rights, licences, consents, approvals and authorizations necessary for the use, publication, display, distribution and promotion of such materials.

The advertiser is responsible for ensuring that the advertising content complies with all applicable laws, regulations, industry standards, advertising rules and local requirements of each country, region, city or location where the advertisement is intended to be displayed.

We do not provide legal advice regarding the permissibility of specific advertising content in any jurisdiction. The advertiser is responsible for obtaining independent legal advice where necessary.

3. Compliance with Applicable Laws

All advertisements must comply with the laws and regulations applicable in the jurisdiction where the advertisement is displayed, as well as with any other legal requirements applicable to the specific advertisement based on the nature of the advertised product, service, or target audience.

The advertiser must ensure compliance with all applicable rules relating to advertising, consumer protection, unfair commercial practices, intellectual property, data protection, public order, morality, competition, media, electronic communications and sector-specific regulations.

Where local laws require permits, approvals, disclaimers, warnings, age restrictions, language requirements, health warnings, financial risk warnings or other mandatory notices, the advertiser is responsible for ensuring that such requirements are met.

4. Accuracy and Transparency

Advertising content must be truthful, clear, accurate and not misleading.

Advertisements must not contain false, deceptive, exaggerated or unsubstantiated claims regarding products, services, prices, discounts, availability, performance, origin, quality, legal status, approvals, endorsements or expected results.

Where an advertisement includes comparisons, testimonials, endorsements, guarantees, statistics, awards or certifications, the advertiser must ensure that such claims are accurate, verifiable and permitted under applicable law.

5. Intellectual Property Rights

Advertising materials must not infringe any intellectual property rights, including copyrights, trademarks, designs, patents, trade names, domain names, database rights, moral rights or other proprietary rights of third parties.

The advertiser confirms that it has obtained all necessary rights, licences, permissions and consents for the use of any images, photographs, videos, music, fonts, logos, trademarks, names, likenesses, voices, slogans or other protected elements included in the advertising materials.

We may request evidence of such rights, licences or approvals at any time.

6. Personal Data and Privacy

Advertising materials must not unlawfully contain or disclose personal data.

Where advertising materials include personal data, including images, names, voices, testimonials or other information relating to identifiable individuals, the advertiser is responsible for ensuring that such personal data has been collected, used and submitted lawfully and that all necessary consents, notices or other legal bases have been secured.

Advertising content must not disclose sensitive personal data or exploit personal data in a manner that violates applicable data protection laws or privacy rights.

7. Prohibited Advertising Content

The following advertising content is prohibited:

• content that is illegal, unlawful or contrary to public order or morality;
• content that promotes fraud, scams, pyramid schemes, phishing, malware, hacking, identity theft or other unlawful activities;
• content that is false, deceptive, misleading or likely to mislead consumers or business users;
• content that promotes violence, self-harm, exploitation, harassment, threats or dangerous behaviour;
• content that contains hate speech, discrimination or hostility based on race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, disability, age or any other protected characteristic;
• content that is defamatory, insulting, threatening, abusive, obscene or otherwise offensive;
• content that infringes intellectual property rights or other rights of third parties;
• content that unlawfully discloses personal data, confidential information, trade secrets or private communications;
• content that promotes counterfeit goods, stolen goods or unauthorized products or services;
• content that promotes illegal drugs, narcotics, controlled substances or related paraphernalia;
• content that promotes weapons, explosives, ammunition or dangerous products where prohibited by applicable law or platform rules;
• content that contains sexually explicit, pornographic or exploitative material;
• content that targets minors in an unlawful, manipulative or inappropriate manner;
• content that may damage our reputation, business, partners, users or the integrity of the advertising network.

8. Restricted Advertising Categories

Certain categories of advertisements may be subject to additional restrictions, approvals, documentation, disclaimers, age-gating, territorial limitations or local legal requirements.

Restricted categories may include, without limitation:

• alcohol and alcoholic beverages;
• tobacco, nicotine products, electronic cigarettes and related products;
• gambling, betting, lotteries, games of chance and gaming-related services;
• financial services, loans, credit products, insurance, investment services and trading platforms;
• cryptocurrencies, digital assets, tokens and related services;
• healthcare services, medical treatments, medical devices, pharmaceuticals, supplements and wellness products;
• political, election-related, public advocacy or issue-based advertising;
• dating services, adult-oriented services or age-restricted services;
• food, beverages, cosmetics or consumer products subject to special labelling, health or safety rules;
• products or services regulated by local advertising, consumer protection, media, health, financial or other sector-specific laws.

We may require additional documentation, licences, approvals, disclaimers or legal confirmations before accepting campaigns in restricted categories.

We reserve the right to reject any restricted-category advertisement if we determine, at our discretion, that the advertisement may be unlawful, inappropriate, high-risk or unsuitable for display through our services.

9. Local Advertising Requirements

Because advertising campaigns may be displayed in different countries, regions and cities, local advertising requirements may vary significantly.

The advertiser is responsible for checking and complying with all local rules applicable to the advertised product, service, message, target audience, medium and location of display.

This includes, where applicable, rules on language, disclaimers, cultural sensitivities, religious considerations, public morality, outdoor advertising permits, sector-specific restrictions, consumer protection and public health.

10. Review and Approval of Campaigns

We may review advertising materials prior to their acceptance, placement, broadcast, or display.

Review or acceptance of advertising materials by us does not constitute legal approval, legal advice, endorsement or confirmation that the advertisement complies with applicable law.

We may request amendments, additional documentation, evidence of rights, licences, approvals, disclaimers or legal confirmations before accepting or continuing a campaign.

We are under no obligation to conduct a legal review of advertising content or to verify the accuracy of any claims, statements, or representations made by the advertiser in an advertisement.

11. Rejection, Suspension and Removal

We reserve the right to reject, suspend, cancel, remove or request modification of any advertisement, campaign or material if we reasonably believe that it:

• violates this Advertising Policy or other legal documentation available on our website;
• violates applicable laws, regulations or local advertising requirements;
• infringes rights of third parties;
• may expose us, our partners or media owners to legal, regulatory, reputational or commercial risk;
• is unsuitable for the relevant advertising location, medium, audience or jurisdiction;
• is otherwise inappropriate, unsafe or inconsistent with our business standards.

We reserve the right to reject, suspend, cancel, remove, or require modifications to any advertisement, campaign, or advertising material if requested by media owners, advertising space lessors, business partners, or competent authorities.

We shall not be liable for any losses, costs or damages arising from rejection, suspension, cancellation, removal or modification of advertisements where such action is taken in accordance with this Advertising Policy, applicable law or requirements of media owners, authorities or partners.

12. Complaints and Third-Party Claims

If we receive a complaint, notice, request, claim or objection from a third party, authority, media owner or partner regarding an advertisement, we may suspend, remove or request modification of the relevant advertisement while the matter is reviewed.

The advertiser must promptly cooperate with us, provide all requested information and documentation and take all necessary steps to resolve the issue.

The advertiser remains fully responsible for all claims, complaints, penalties, costs, damages or losses arising from or relating to the advertising content or campaign.

13. Indemnification

The advertiser shall indemnify and hold harmless Admedia Network DOO BEOGRAD, its directors, employees, contractors, affiliates, partners, media owners and service providers from and against any claims, liabilities, damages, losses, penalties, costs and expenses, including reasonable legal fees, arising out of or related to:

• advertising content or materials submitted by the advertiser;
• breach of this Advertising Policy or other legal documentation;
• violation of applicable laws or local advertising requirements;
• infringement of intellectual property, privacy, publicity, consumer or other third-party rights;
• any claim that an advertisement is unlawful, misleading, harmful, offensive, unauthorized or otherwise non-compliant.

14. No Guarantee of Publication or Results

Submission of an advertising request, inquiry, or reservation does not guarantee campaign acceptance, advertising inventory availability, publication, display, placement, scheduling, duration, or the scope of display of any advertising content.

Unless expressly agreed otherwise in writing, we do not guarantee the achievement of any specific business, marketing, or commercial objectives of the advertiser, nor any particular level of visibility, reach, brand awareness, audience response, or other campaign results.

We do not guarantee the availability of any specific advertising location, billboard, digital screen, radio slot, media placement, or other advertising inventory until the reservation has been finally confirmed.

The availability of advertising inventory may be affected by media owner requirements, prior reservations, technical limitations, local regulations, force majeure events, or other factors beyond our reasonable control.

15. Relationship with Media Owners and Partners

Admedia Network DOO BEOGRAD may act as an intermediary between advertisers and media owners and does not necessarily act as the owner, lessee, operator, or controller of the advertising media or advertising spaces.

Certain advertising locations, billboards, digital screens, radio slots, media placements, or other advertising inventory may be owned, operated, managed, or controlled by third parties, media owners, lessors, local operators, or business partners.

Such third parties may apply their own approval rules, technical requirements, content restrictions, scheduling rules or local compliance procedures.

We shall not be responsible for refusal, delay, modification, removal or non-display of advertising content caused by the requirements, decisions, technical limitations or actions of such third parties, provided that we have acted in accordance with the applicable agreement and this Advertising Policy.

16. Changes to this Advertising Policy

We may update this Advertising Policy from time to time to reflect changes in our services, business practices, legal requirements, advertising standards or partner requirements.

Any updated version will be published on this website together with the updated "Last Updated" date.

17. Contact

For any questions regarding this Advertising Policy, please contact us at:

Admedia Network DOO BEOGRAD
Student Square 4, 7th Floor
11000 Belgrade (Stari Grad)
Republic of Serbia
or
E-mail: info@ad.media
Phone: +381 65 349 6179