Effective outdoor, indoor and media advertising for your business in Moscow

Outdoor advertising in Moscow: 15 million daily contacts

Moscow is Europe's largest metropolis with a population of over 13 million and a daily flow of 15+ million people. The capital generates 21% of Russia's GDP and concentrates the audience with the highest purchasing power in the country. Outdoor advertising here means direct access to a solvent audience.

Why outdoor advertising works in Moscow

• Maximum reach. Over 4 million cars daily, 9 million metro passengers, millions of pedestrians in the center
• Premium audience. Average Moscow income is 2x the Russian average
• Extended contact. Average commute time in Moscow is 45 minutes — multiple exposures to your advertising
• Impossible to skip. Unlike digital ads, billboards cannot be blocked or scrolled past

Outdoor advertising formats in Moscow

We'll select the optimal format for your goals and budget:

Large format

• Supersites 15×5 m — dominating key highways: MKAD, TTK, Garden Ring
• Media facades — bright LED screens on landmark buildings in the city center
• Building wraps — giant canvases on building ends, visible from kilometers away

Standard format

• Billboards 3×6 m — outdoor advertising classic, 5,000+ surfaces across Moscow
• Cityboards 3.7×2.7 m — double-sided structures on median strips
• Digital billboards — dynamic content with time-of-day targeting

Street furniture

• City formats 1.2×1.8 m — at bus stops and pedestrian zones
• Pillars — three-sided columns in crowded areas
• Scrollers — dynamic image rotation for increased attention

Key advertising locations in Moscow

We place advertising at the city's most effective spots:

• Business districts: Moscow-City, Belaya Ploshchad, Paveletskaya — access to business audience
• Shopping areas: Tverskaya, Arbat, Kuznetsky Most — maximum pedestrian traffic
• Transport hubs: railway stations, Sheremetyevo, Domodedovo, Vnukovo airports — tourists and business travelers
• Residential areas: targeted local audience reach near your sales points

Outdoor advertising costs in Moscow

Pricing depends on format, location, and campaign duration:

• City format: from 15,000 ₽/month
• Billboard 3×6: from 45,000 ₽/month
• Supersite: from 150,000 ₽/month
• Media facade: from 300,000 ₽/month

Discounts up to 25% for 10+ surfaces. Long-term contracts receive additional bonuses.

How we work

1. Task analysis. We study your business, target audience, geography, and budget
2. Media plan. We select optimal formats and locations for maximum reach
3. Design. We create effective layouts: readable in 3 seconds, memorable
4. Placement. We control installation, provide photo reports
5. Analytics. We evaluate effectiveness, adjust campaign as needed

Want Moscow to see your brand? Submit a request — we'll prepare a personalized offer within 24 hours.