About the Format
The Light Cube is a three-dimensional digital structure located in the open space of a shopping mall.
The video is broadcast on two sides and mirrored onto the others, creating a full-coverage effect around the structure.
The format is visible from various points in the hall and functions as an image-dominant feature within the shopping mall space.
Placement Parameters
video duration: 15 seconds
daily number of airings: 144
total airings per campaign period: 4,320
placement period: 30 days
Location
LETO Shopping Mall
Saint Petersburg, Pulkovskoye Shosse, 25, Building 1, Liter A
Audience
shopping mall's average monthly footfall — over 1.2 million people
shoppers, families, young and active urban audience
extended dwell time in the shopping mall and repeated contacts
Why the Format Works
360-degree view and high visual dominance
regular video playback throughout the day
contact with the audience during moments of leisure and shopping
suitable for image-building and reach campaigns
Contact Us
We will confirm the structure's availability, prepare placement parameters, and propose an optimal launch scenario tailored to your objectives.
