The structure is located on one of the key sections of the Moscow Ring Road (MKAD), where traffic is consistently high throughout the day.
The screen operates 24/7, providing a large contact area and maximum visibility thanks to the media facade format of 24×7.5 m.
This format is suitable for brands that value mass reach, high frequency of impressions, and premium placement on one of Moscow's most in-demand routes.
Format | Placement Options | Features | Opportunities for the Brand |
Media Facade | Video duration: 10 seconds; Share of airtime: 3%; | Size: 24×7.5 m screen, area 180 m²; 5-minute block; Operating hours: 24 hours; Daily impressions: 288 | Mass reach; High visibility; suitable for image and product campaigns |
Video duration: 15 seconds; Share of airtime: 5%; | Extended contact; Ability to convey a message in more depth; Enhanced visibility within the traffic flow | ||
Video duration: 30 seconds; Share of airtime: 10%; | Maximum expressiveness and full-format storytelling; Suitable for major launches and brand communications |
The media facade on the MKAD is one of the most powerful outdoor advertising formats in the city.
The large screen size and intense automotive traffic ensure high reach and stable repeat contact frequency.
The structure's 24/7 operation makes the campaign effective at any time — morning traffic jams, daytime traffic, evening flows.
The screen is suitable for brands for whom a vibrant presence in the capital's traffic and city-wide recognition are important.
The standard period is 30 days, with extended options available.
Video duration and share of airtime can be adapted to the campaign's objectives.
The AD.Media team will prepare a media plan, suggest video duration options, and help select the optimal block for your campaign.
