Placement on digital screens at gas stations is a way to reach drivers and passengers precisely at the moment when their attention is most focused: during refueling, entering the store, or waiting at the checkout.
Screens are installed at gas stations of major federal and regional networks, with coverage spanning over 200 cities: Moscow, St. Petersburg, Kazan, Yekaterinburg, Novosibirsk, Krasnodar, and other major centers.
The format is suitable for brands that value confident reach of a mobile audience, high visibility, repeat contact opportunities, and the ability to operate in stable traffic.
Locations are selected individually — the gas station network, city, and number of available screens are specified by the manager upon request.
Placement is available on major federal and regional networks, allowing for the desired geography to be assembled and drivers to be reached across the country. The main segments include:
• Gazpromneft
• Rosneft
• Lukoil
• Tatneft
• Regional networks in large and medium-sized cities
Current availability for each network is confirmed by the manager upon request.
Gas Station Placement Format | Features | Opportunities |
Indoor digital at the checkout area | Contact at the moment of purchase; A person is near the screen for 20–40 seconds | Ideal for promotions, FMCG, services; High chance of attentive viewing |
Indoor digital in the gas station store | Extended visual contact; Steady flow of visitors | Image-building placement; Increased brand recognition; Soft audience warm-up |
Indoor digital at the fuel pumps (during refueling) | Direct visual contact time of 3–5 minutes | Maximum attention concentration; Suitable for any videos with a direct message |
Indoor digital at the entrance area | Contact upon entry and exit; High traffic | Announcements, quick messages, attracting to promotions; Increasing overall brand visibility |
A screen at a gas station is perceived as calmer than outdoor advertising: a person is stationary, not busy driving, and not in a hurry.
This makes the contact more attentive and the ads noticeable and easily memorable.
Drivers often visit gas stations on the same route, which ensures natural frequency and repeatability.
Indoor digital at gas stations is suitable for brands that value:
• high level of attention
• clean contact without advertising noise
• flexible geography
• reach of motorists and mobile audiences
Standard: 30 days.
All available cities, networks, and specific locations will be confirmed by the manager upon request.
The AD.Media team will assemble a media plan, select suitable gas stations by city, and create a placement tailored to your task.
