Radio project "Countdown 2026"

The "Countdown" project unites brands that want to be part of the main media event of December — the moment when the country prepares for the holiday and listens intently to the broadcast.

Placement Format:

• Placement in prime time — morning and evening hours with maximum listenership

• Each week features only one project sponsor

• Turnkey production: script development, voice actor selection, recording, and mixing

• 30 seconds of airtime — a combination of a program element and the brand's signature spot

• Full positioning on air: the brand is announced as a partner of the radio station's New Year project

Project Radio Stations:

• EUROPA PLUS — #1 in reach among the youth audience

• DOROZHNOYE RADIO — one of the most popular in the country, strong prime-time share

• RETRO FM — audience 30+, stable brand recognition

• NOVOYE RADIO — active listeners aged 25–40, modern format

• STUDIO 21 — premium audience, digital and lifestyle

Why the Project is Unique:

• Only one brand on air — you are the sole sponsor of the week

• 80% of broadcasts in prime time — maximum listener attention

• Brand positioning in a recognizable and emotional format

• No advertising noise — clean positioning and a strong association with New Year's content

Launch your chimes on the leading radio stations of St. Petersburg — and let your brand become part of the city's festive mood.

The number of spots is limited.
Contact us to clarify the details.