Effective outdoor, indoor and media advertising for your business in Saint Petersburg

Outdoor advertising in St. Petersburg: cultural capital, premium audience

St. Petersburg is Russia's second-largest city with a population of 5.6 million and 12+ million tourists annually. The Northern Capital combines business activity with cultural uniqueness, creating a special environment for advertising communications.

St. Petersburg advertising market features

• Tourist flow. 12+ million visitors per year — excellent opportunity for HoReCa, retail, and service brands
• Educated audience. Over 100 universities, high concentration of young professionals
• IT cluster. Russia's largest IT hub after Moscow — tech-savvy, high-income audience
• Port city. International business, logistics companies, exporters

Outdoor advertising formats in St. Petersburg

Large format advertising

• Supersites on Ring Road — reaching drivers on the ring highway
• Media facades — digital screens on building facades in center and residential areas
• Rooftop installations — image advertising on building roofs, visible from afar

Standard formats

• Billboards 3×6 m — placement along main roads: Nevsky, Moskovsky Prospect, Vyborgskoe Highway
• Cityboards — on central street median strips
• Prismatrons — dynamic image rotation, three advertisers on one surface

Small formats

• City formats — public transport stops, pedestrian zones
• Pillars — three-sided columns near metro and shopping centers
• Directional signs — navigational advertising with your location address

Premium advertising locations

We'll select placements matching your target audience:

• Nevsky Prospect — city's main artery, 2+ million daily contacts
• Pulkovo Airport and stations — tourists, business travelers, premium segment
• Vasilievsky Island — business and educational center
• Primorsky District — new developments, young families with high income
• Parnas, Devyatkino — growing residential areas with active population

St. Petersburg placement specifics

The historic city center has restrictions on advertising structures. We know all the nuances:

• Where placement is permitted in protected zones
• Which formats get approved faster
• How to integrate advertising into the architectural context

Placement costs

• City format: from 12,000 ₽/month
• Billboard 3×6: from 35,000 ₽/month
• Supersite on Ring Road: from 120,000 ₽/month
• Nevsky Prospect: from 80,000 ₽/month

Comprehensive solutions

For maximum effect, we offer omnichannel campaigns:

1. Outdoor + metro — reach both on streets and underground
2. Billboards + indoor — streets + shopping centers
3. Digital + static — dynamic screens + classic billboards

Ready to conquer St. Petersburg? Contact us — we'll develop a placement strategy for your goals.