

Founded in 2006
17.8 million monthly visitors
2.1 million subscribers on social networks
The most cited media outlet in the Greater Urals
Ranked among the TOP-3 most cited news agencies in Russia on social networks
Leading positions in media rankings of the Ural Federal District
Audience:
52% men, 48% women
Core audience — users over 55 years old
Category | Formats |
Text Advertising | News article, extended news article, report, interview, investigation. |
Non-standard Formats | Longread, round table, press tour, special projects. |
Banner Advertising (Desktop) | Homepage: A1 (2000×200) top leaderboard, B1 (240×400) right side. |
Banner Advertising (Mobile) | mA (640×200) top leaderboard, mC1 (640×300) in news above comments. |
Social Networks | Posts in VK, OK, and the agency's Telegram channels. |
High citation rate and trust in the resource
Large reach and variety of formats
Ability to target advertising to a mature and solvent audience
Promotion not only on the website but also on the agency's social networks







