ADVERTISING OPPORTUNITIES AT EUROPOLIS ROSTOKINO SHOPPING MALL

Why Advertising in Europolis Rostokino is a Strategically Sound Decision?

• Massive and Stable Traffic: 
  Ensure your brand has constant contact with over 1.5 million visitors every month. This is an active, engaged audience coming with the purpose of shopping, relaxation, and entertainment.

• Premium Location and Maximum Visibility: 
  Take advantage of the location in the largest transport hub connecting the northern, eastern, and western districts of the capital. Your brand will be noticed by a huge flow of people, both those coming specifically to the shopping mall and those using the transport infrastructure.

• A Modern European-Level Center of Attraction: 
  It features over 350 leading international and Russian brands, including anchor tenants ("O'KEY", "Stockmann", Hoff, "M.Video", "Sportmaster PRO", "Mirage Cinema"), concept restaurants ("Myaso&Riba", Osteria Mario, "SHVILI"), popular entertainment centers ("Zаmania", Joki Joya), and the unique gastronomic space CITY FOOD.

• High-Quality and Affluent Audience: 
  Attract the attention of active shoppers with high purchasing power and a wide range of interests: from fashion and beauty (MAAG, RE, Befree, "Zolotoye Yabloko", "L'Etoile") to electronics ("Tekhnopark", re:Store), home goods (KÜCHENLAND HOME, Askona), and sports (Quiksilver, New Balance).

• Comprehensive Advertising Opportunities: 
  We offer a wide range of formats to achieve any marketing goals – from increasing brand awareness to stimulating sales and conducting large-scale BTL campaigns.

Your Opportunities to Connect with the Audience in Europolis Rostokino:

Maximum Digital Reach (Digital):

• The Grand Media Facade: 
  Your business card, visible from Prospekt Mira and Ulitsa Serebryakova 24/7. Incredible reach and image impact.

• Screens in Atriums (Central Plaza, Small Atrium): 
  Large-format displays in the busiest points of the shopping mall, ensuring high contact frequency.

• Screens on Interfloor Landings and in the Restaurant Zone: 
  Strategic placement to capture traffic flows in the galleries.

• Interactive Screens on Navigation Pylons: 
  An engaging format combined with a useful function for visitors.

• Screens at Entrances (from the metro side and Ulitsa Amundsena): 
  The first contact with visitors upon entering the shopping mall.

Strategic Static Placements:

• Stele at the Main Entrance: 
  A premium format for image advertising at the main entrance from Prospekt Mira.

• Lightboxes (in galleries and in the parking lot): 
  Bright, noticeable structures in high-traffic areas, including the convenient covered parking for 2400 cars.

• Stickers on Entrance Doors and in Elevators: 
  Effective formats for reaching 100% of incoming traffic and elevator passengers.

• Suspended Flags in Galleries: 
  A dynamic and noticeable format for creating atmosphere and guiding customers to your store.

• Branding Tables in the CITY FOOD Gastronomic Space: 
  A non-standard format for prolonged contact with the audience during their rest time.

Unique Formats and BTL:

• Projection Advertising at the Central Entrance: 
  An innovative and memorable "wow-effect" for the evening hours.

• Promotional Activities: 
  Dedicated zones for conducting tastings, presentations, sampling, and other activities that ensure live dialogue with the audience.

• Audio Advertising: 
  Reaching visitors in all galleries of the shopping mall through audio messages.

• Full Coverage Along the Entire Customer Journey: 
  We offer points of contact with your target audience at every stage of their visit to the shopping mall – from entering the parking lot and the building to moving through galleries, rest areas, and exit points.

Connect your brand with the main place for shopping, relaxation, and meetings in the North-Eastern District of Moscow!