ADVERTISING OPPORTUNITIES AT THE "EVROPEYSKIY" TRADE AND ENTERTAINMENT COMPLEX

TRC "Evropeysky" – Moscow's Premier Advertising Platform

Maximum Reach. Strategic Placement. Brand Prestige.

Dear Partners,

We invite you to consider placing your advertising materials in one of Russia's most visited and recognizable shopping and entertainment centers – TRC "Evropeysky". This is not just a platform; it is the point of maximum contact with your audience in the very heart of Moscow.

Key Placement Advantages:

High Traffic

• Annual footfall exceeds 50 million people.

• Up to 4.6 million visitors per month (as of December 2024).

• Target audience: Moscow residents, regional visitors, tourists, business clientele.
  

Prime Location

• Center of a transport hub: Kievskaya metro station, Kievsky Railway Station, Europe Square.

• High daily pedestrian and vehicular traffic.
  

Scale and Infrastructure

• 180,000 m² of total area, over 500 stores, leisure zones, and restaurants.

• The complex functions as a space for shopping, relaxation, meetings, and leisure.
  

Modern Digital Solutions

• Utilizes high-tech digital screens (indoor and outdoor formats).

• Advertising is displayed in HD quality with high frequency of repetition.
  

Image Effect

• Placement in "Evropeysky" emphasizes a company's status and positions it among leading brands.

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  Advertising Formats

Outdoor Advertising (OUTDOOR)

1. Media Facades

• Location: facades facing the city's key transport arteries.

• Screens: 5×15 m (7 units), 14×19 m (1 unit).

• Conditions: airtime packages of 10%, 20%, 40%, 30-second spots, 5-minute blocks.
  

2. Screens Above Entrances

• 6 screens above entrance groups No. 1–5.

• Direct communication with every visitor entering.
  

3. Double-Sided Showcase Screens

• Location: near entrance No. 4 and in areas with high traffic.

• Up to 800,000 contacts per month.

4. Revolving Door Branding

• Total of 30 advertising surfaces (5 entrances × 2 doors × 3 sections).

• Effective visual contact upon entering and exiting the TRC.

Indoor Advertising (INDOOR)

1. Digital Screens in Atriums

   "Moscow", "Berlin", "Paris" atriums.
   High attention level: visitors spend significant time in these areas.

2. Screens in Elevator Lobbies

   "Moscow" atrium, levels 1, 3, 5.
   Effective placement during waiting moments.

3. Media Columns

   "Moscow" atrium, 2 columns on each of the 4 floors.
   360° view, high visibility.

4. Navigation Screens

   Placement above escalators.
   80% advertising content + 20% navigation = additional interest and trust.

5. Promotional Zones

   Maximum dimensions: 3×4 m, height up to 2.2 m.
   Opportunity for promotions, presentations, sampling, etc.

Strategic Placement in 2025

TRC "Evropeysky" offers your brand not just advertising space, but a platform for building a lasting visual presence and engaging with your target audience in a comfortable, recognizable environment.

📩 Ready to discuss cooperation details?

We would be happy to provide a media plan, proposals on format and placement costs, as well as reserve optimal positions for your objectives.