Advertising placement in the "Chtivo" magazine

"CHTIVO" is a media outlet that makes history the main trend. Our readers are millions of curious people who want to understand how the past influences the present and the future.

Reach: over 1 million users
Average publication reach: 1–3 million views

Audience:

Gender: 60% men, 40% women
Age: 25–44 years old — the core audience
Geography: Moscow, St. Petersburg, Yekaterinburg, Kazan, Minsk, Novosibirsk, Sochi, Krasnodar, and other major cities
The project is also actively read abroad — from London and Frankfurt to CIS countries and Asia

Project Ecosystem:

YouTube channel: 310,000 subscribers, average video view count — from 300,000
Telegram channel: 94,000 subscribers, post reach — up to 190,000
Magazine: circulation of 60,000 copies, distribution — across Russia and in premium networks ("Azbuka Vkusa", Russian Railways, airports, VIP lounges, OZON)

Placement Formats:

Format	Description	Advantages
Integration into the "CHTIVO" YouTube Channel	Brand mention or native story in an episode	Multi-million reach, high engagement, and audience trust
Post in the Telegram Channel	Separate publication or integration into a post with episode context	Fast audience reaction, high CTR, and precise targeting of subscriber interests
Material in the Magazine	Page, spread, or special project in the print version	Image-building format, prestigious environment, and reach of a premium audience
Gatefolder / Cover	Spread with a branded insert at the beginning of the issue	Maximum visibility, high brand association with content
Editor's Letter	Native text from the editorial team with brand integration	High level of trust, personalized presentation
Internal Spread / 1/3 Page	Classic advertising formats	Effective tool for visual reach and brand mention
Special Project	Collaborative content (interview, series of publications, video, report)	Flexible format, integration into media style, creativity tailored to client goals

Advantages of Placement with "CHTIVO":

Multi-platform ecosystem: magazine, YouTube, Telegram, website
Strong reputation and audience trust
Content that readers discuss and share
Ability to combine digital and offline placement
Individual concept development tailored to the brand

Want to tell your brand's story through media read and watched by millions?
Contact us — we'll select a format that perfectly fits into "CHTIVO" content.