Placement in the RZD Passenger Magazine

The publication is distributed on long-distance trains, high-speed trains, and in station business lounges. It is an effective advertising channel with high audience reach and trust.

Geography and Distribution:

• On Sapsan and Lastochka trains (business class carriages)

• In FPK's enhanced comfort carriages: VIP, SV, coupe, and improved seated classes

• In business lounges and official delegation halls at stations

Circulation and Audience:

• Circulation: from 140,000 copies monthly

• Reach: up to 1,800,000 readers per month

• 77 regions of Russia covered by the railway network

• 86,000 km of Russian Railways routes

• 70% of passengers — trips up to 700 km

Passenger Profile:

• 50% — men, 50% — women

• Most (47%) are aged 31–50

• 71% — have higher education

• 46% — managers and business owners

• Main trip purposes: business trips (52%), family (22%), travel (17%)

Placement Formats:

• Page

• Spread

• ⅔ page

• ½ page

• ⅓ page

• 3rd cover

• 4th cover

• Spread before the first editorial article

• Spread in the first third

• Page before the first editorial article

• Page in the first third

Technical Specifications:

• Page — 210×270 mm

• Spread — 420×270 mm

• 1/2 page (horiz.) — 210×131 mm

• 2/3 page (vert.) — 115×236 mm

• 1/3 page (vert.) — 55×236 mm

Discounts and Surcharges:

• 5% discount — for placement in 3–5 issues

• 10% discount — for placement in 6 or more issues

• 15% surcharge — for advertising in a specific location or for sequential ad placement

Why Advertise Here:

• Direct access to a broad audience with high income levels

• Sustained attention to the magazine during the journey

• Prestigious brand positioning alongside Russian Railways (JSCo RZD) content

• All-season, all-weather nationwide coverage

Want to Calculate the Cost and Choose a Format?

Contact our managers — we will advise, select formats, and prepare a proposal tailored to your target audience.