Advertising placement on LCD monitors

Format and Placement Conditions

• Type of structures: LCD monitors (inside elevators or in elevator lobbies, at eye level)

• Content format: videos, slideshows, animated static images

• Video duration: from 10 seconds

• Impression frequency: 500–600 times per day per monitor

• Minimum placement period: 4 weeks

• Placement package:

  • Premium/business class — from 10 elevators

  • Comfort class — from 10 elevators

  • Standard construction — from 20 elevators

The monitors have a resolution of 1920x1080, a stylish protected casing, and a built-in system for monitoring operational status. Content is launched only when a person is present in the elevator.

Audience and Reach

• Contact frequency: 2 times per day

• Average contact duration: from 20 sec. to 1 min.

• Reach of one monitor: from 200 to 500 people

• Average number of contacts per month: 19,600 per monitor

• CPT (cost per 1000 contacts): from 60 ₽

83% of surveyed individuals have seen advertising on LCD monitors in elevators
74% remembered the brand
61% were effectively reached

Residential Property Categories

• Premium and business class
  Prestigious residential complexes with security and underground parking. Audience: affluent families with children, business owners, media personalities.

• Comfort and standard class (new buildings)
  Young, active families with average and above-average income. High purchasing power, high demand for everyday goods.

• Standard construction
  Buildings with good infrastructure. Audience: active consumers from areas with high population density.

The project has already been implemented in Moscow, Moscow Region, Saint Petersburg, and Kazan, and is actively scaling.

Placement Advantages

• Guaranteed reach — advertising launches only when a viewer is present

• High efficiency — up to 20,000 contacts from one screen per month

• Image effect — presence in premium residential complexes

• Flexibility and precision — ability to select specific buildings, districts

• Relevant content — LCD screens broadcast not only advertising but also useful information (weather, residential complex news, etc.)

Want to reach an active, affluent, and attentive audience in residential buildings in Moscow and other cities?

Contact our managers — we will select suitable locations, calculate reach, and prepare an individual commercial proposal for you.