

Indoor digital in Moscow is a way to deliver messages in places where people linger longer than usual: restaurants, fitness clubs, business centers, lounges, spas, and golf clubs.
These screens operate in a calm environment, free from excessive advertising noise, so messages are perceived more gently and noticeably.
The format is suitable for brands that value quality attention, careful audience warming, and expanding contacts within closed and semi-closed spaces.
Venues are selected based on the task—they can be specified with the manager.
Separately available are interesting segments: premium lounges, high-end restaurants, sports clubs, and retail zones.
Format | Features | Opportunities for the Brand |
Indoor digital — restaurants | Screens in halls, bar areas, and waiting spaces; Calm flow of guests | Native presence; Gentle warming; Targeting lifestyle audiences |
Indoor digital — fitness and wellness | Repeated contacts in lobbies and changing rooms; Long visitor stays | Brand reinforcement; Good engagement; Enhancing health and sports themes |
Indoor digital — business centers | Audience of office employees; Predictable traffic schedule | Building trust; Reaching the business audience segment; Building recognition |
Indoor digital — premium clubs and lounges | Closed, high-income audience; Calm environment | Image placement; Emphasizing brand status |
Indoor digital — retail zones | Active visitor flow; Screens in decision-making areas | Sales support; Stimulating product interest; Quick response |
Indoor digital holds attention longer—people look at the screen while waiting for their order, resting, or moving inside the premises.
Such contacts are calmer and "cleaner": there is no visual street noise and high traffic speed.
Segments are easily combined to gather the desired audience: restaurants provide emotional contact, sports clubs—frequency, business centers—business focus, premium lounges—high-quality contact.
The format is suitable for image tasks, service promotion, new product launches, and overall brand awareness growth.
The standard period is 30 days.
Segment availability and specific locations will be clarified by the manager upon request.
The AD.Media team will compile a selection of locations, prepare a media plan, and propose an optimal set of segments for your campaign.




