Effective outdoor, indoor and media advertising for your business in Novosibirsk

Outdoor advertising in Novosibirsk: Siberia's capital, gateway to Asia

Novosibirsk is Russia's third-largest city and the biggest metropolis beyond the Urals. With 1.6 million residents and status as Siberia's scientific and business center, the city is a strategic point for federal and regional advertising campaigns.

Why Novosibirsk is profitable

• Regional center. Reaches the entire Western Siberian audience — over 15 million people
• Transport hub. Intersection of Trans-Siberian Railway, federal highways, and air routes
• Scientific potential. Akademgorodok, leading universities — educated audience
• Growing market. Active construction, infrastructure development, population influx

Outdoor advertising formats

Highway formats

• Supersites — at city exits: Omsk, Berdsk, Mochishche highways
• Billboards 3×6 — along Krasny Prospekt, Vokzalnaya Highway, Lenin Street
• Media facades — digital screens in center and near shopping malls

City formats

• Cityboards — on Krasny Prospekt and key intersections
• City formats — bus shelters throughout the city
• Pillars — near metro stations and shopping centers

Transit advertising

• Metro — Siberia's only metro system, 235,000+ daily passengers
• Public transport — buses, trolleybuses, minibuses

Key locations

• Krasny Prospekt — city's main street, maximum traffic
• Lenin Square — business center, offices, banks, government buildings
• Akademgorodok — scientific community, IT companies, innovative business
• Aura, Galereya malls — shopping traffic, family audience
• Tolmachevo Airport — business audience, regional partners

Market specifics

Novosibirsk has a continental climate. We account for this in placement:

• Using frost-resistant materials (down to -40°C)
• Planning seasonal campaigns considering winter visibility
• Structure lighting during dark hours (winter daylight is only 7 hours)

Placement costs

• City format: from 8,000 ₽/month
• Billboard 3×6: from 25,000 ₽/month
• Krasny Prospekt: from 40,000 ₽/month
• Supersite: from 80,000 ₽/month

Prices are 1.5–2x lower than Moscow with comparable regional audience reach.

Comprehensive Siberian solutions

We place advertising not only in Novosibirsk but also in satellite cities:

• Berdsk — 100,000 residents, 20 minutes from Novosibirsk
• Iskitim — industrial center
• Akademgorodok — scientific enclave with a special audience

Want to reach Siberia? Submit a request — we'll prepare an offer for your region.