Outdoor advertising in Novosibirsk

A month starts at RUB 18,000, and a typical catalogue address runs about RUB 122,000. The price sits next to the photo and the address, so the catalogue can be filtered by budget before a list is built.

The final sum depends on format, location and term, and we confirm the availability of the chosen faces with the structure owners before the quote.

Advertising faces in the catalogue: 5,916. Addresses under them: 2,370. Owners: 6. Every face comes with a photo and an exact address, and prices are shown right in the catalogue; the catalogue filters by format, district and price, and the same selection shows on the map.

Formats in the catalogue: 10, and Billboards holds the most faces — 3,725 of them.

Choosing a format here is limited by appearance as well as by site: the city runs an architectural and artistic regulation for information and advertising structures (administration decree No. 3979), while structures beside roads fall under the national standard GOST R 52044-2003. The City Outdoor Advertising Centre lists both as mandatory reading.

Digital surfaces in the catalogue: 948 of 5,916. Take a screen when the creative has to change mid-campaign — for events, sales or times of day; take a printed face when holding the site for the whole term matters more.

The Siberian winter affects operation as well: the city administration puts the average January temperature at −19 °C. Evenings are uneven too: lighting runs through the night on more than 150 streets, but the city names their number and not the streets, so we check the lighting of a particular face with its owner.

Where a structure may stand and how it may look are regulated separately here, so an address is checked against a document rather than an assurance. Three limits reach the advertiser:

• site — the city placement scheme for advertising structures (administration decree No. 4110); current points appear in the Advertising structures (2025) layer of the My Novosibirsk geoportal;
• appearance — the architectural and artistic regulation, in effect the city design code for signs and structures;
• heritage — the register of cultural heritage sites in Novosibirsk, which the City Outdoor Advertising Centre applies when approving a structure.

Permits are issued by the city outdoor advertising directorate at 33 Romanova Street, and an application can be filed through the national public services portal.

You assemble the list with the catalogue filters — format, district, price — and on the map, and we check the availability of each face with the owner of the structure. We price the finished list of addresses and dates, volume included, and review the artwork before print.

The city frame around such a list is two river banks with three crossings and 133 surface transport routes: 120 bus, 13 trolleybus and 10 tram. The administration separately states that commuting adds 80,000 to 100,000 people to the city daily; that is its own estimate, and it does not convert directly into campaign reach.