

A dormitory is a community of students who live, socialize, and share recommendations.
In such spaces, advertising is perceived as part of the visual environment and is remembered due to constant exposure.
Format | Features | Opportunities for the Brand |
Indoor Advertising (Posters in Dormitories) | Placement in dormitories of major Russian cities: Moscow, Saint Petersburg, Kazan, Novosibirsk, Yekaterinburg, Chelyabinsk, Rostov-on-Don, Krasnodar, Samara, Ufa, Perm; Locations — lobbies, kitchens, elevator areas, bulletin boards; Turnkey poster production and installation | Daily contact with the audience; Long-term perception (permanent residence); Ability to combine the campaign with "university" and "college" formats |
Advertising in dormitories works for recognition and trust: students see it every day, and information spreads "by word of mouth."
This format is especially effective for brands in the delivery, food, finance, and education sectors.
Placement timelines are tailored to the objectives of your advertising campaign.
Contact our team to receive an up-to-date media plan and a selection of dormitories by city.





