Advertising in colleges — direct contact with local youth.
Advertising in colleges ensures frequent contact with local youth and works well for everyday brands and modern services.
Voronezh, Yekaterinburg, + 11 cities
The format works not as advertising, but as an engaging educational experience with a lasting effect and a high level of trust.
About the Project
KidBurg is the largest operator of children's educational leisure in Russia and an expert in developing life skills.
21 locations in 10 cities
over 15 million visitors since launch
audience — families with children
2 out of 3 visitors are children
over 70 professions in game scenarios
adult guests in 80% of cases are women (mothers, grandmothers, educators)
The brand becomes part of the play environment, not an external advertising message.
Integration Format
Integration is implemented turnkey:
development of the game concept and scenario
branding of the play area
incorporation of company information into the gameplay
conducting the gameplay by KidBurg staff
constant brand presence at the location
participation in general activities and events
Possible formats:
city of professions
city of professions + workshops
integration into an existing location
What the Brand Gets
constant contact with the target audience
unobtrusive product introduction through play
high level of trust and engagement
positive image through participation in an educational project
daily communication with guests
Who It's For
brands focused on families and children
educational and financial companies
large services and federal brands
companies for whom image and long-term effect are important
Contact Us
We will select the format, location, and concept to match your brand's objectives.
Request a presentation and a cost estimate for integration.
