Advertising on Garant — a professional B2B platform

Garant is a major information and legal media platform with a professional audience: lawyers, accountants, HR professionals, procurement specialists, and the public sector. Advertising here doesn't aim for random reach, but for conscious contact within a work context.

About the Platform:

The Garant ecosystem includes several channels with a constant and loyal audience:

an information and legal portal with legislative news, analytics, and expert materials
a portal for regulatory documents with constant updates and commentaries
its own thematic email newsletters for professional segments

The platform is suitable for B2B, complex products, and image communications.

Audience:

lawyers and legal departments
accountants and financial services
HR and personnel specialists
procurement specialists
representatives of the public sector and corporate management

Advertising Formats:

Channel	Format	Description	Opportunities for the Client
Garant.ru	Header banner	Maximum visibility on main and internal pages	Broad reach of professional audience and increased brand recognition
	In-content banner	Placement in the center of the page above the fold	Contact with the user at the moment of engagement
	Homepage banner	Prominent placement in a high-attention area	Image effect and brand reinforcement
	Mini-branding	Synchronized banners on the homepage and internal pages	Comprehensive brand presence
	Pop-up	Pop-up format on all website pages	Quickly attracts attention to the offer
	Full screen	Full-screen format with high engagement	Maximum focus on the message
Mobile version of Garant.ru	Top-of-screen banner	Placement on all pages of the mobile version	Reach of mobile professional audience
base.garant.ru	Header banner	Constant contact while working with documents	Regular brand reminder
Email newsletters	Banner in email header	Maximum visibility within the newsletter	Direct access to the target audience
Email newsletters	Banner in email column	Native placement next to the main content	Increased click-through rate
PR	Article or interview	Expert material with native brand integration	Building trust and expert image
	Press release	Announcement of company news on the platform	Image presence and news hook
	Infographic	Visual native format with permanent placement	Simplifies conveying complex ideas
	Special project	Branded section with content and lead forms	Deep integration and lead generation
	Quizzes and native projects	Interactive and non-standard formats	Increased audience engagement
	Partnership	Integration into Garant's professional events	Contact with opinion leaders and target audience

Advertising Advantages:

professional audience with quality traffic
high level of trust in the platform's content
contact with the user at the moment of decision-making
wide choice of formats for different tasks
ability to combine media and PR tools

Advertising on Garant is not just about reach, but about influencing the decisions of a professional audience in a work context, with the ability to choose a format for any task.