About the Format
Wayfinding shields are placed directly along the train tracks and are visible to passengers while traveling between stations.
This is one of the few formats in the metro where advertising is perceived without shifting attention, in a calm and predictable rhythm.
Placement Geography
metro stations across the entire city
the ability to choose specific lines and directions
a placement map and targeted program are available
Promotion Terms
special promotion for placement in February
when placing 5 or more shields, a 30% discount applies
custom package selection is available to suit your desired reach and objectives
Audience
metro passengers
daily urban commutes
residents from all city districts
high level of repeated contact
Why the Format Works
advertising is visible during train movement
absence of visual noise
regular repeated contacts
suitable for reach and branding campaigns
Contact Us
We will provide a list of available shields, a placement map, and help you assemble the optimal package for your objectives.
