AD.MEDIA
Cпецпредложение

Advertising Opportunities at "City Mall" Shopping and Entertainment Complex

Saint Petersburg
TRK "City Mall" is one of the largest shopping and entertainment complexes in St. Petersburg's Primorsky District. The complex welcomes tens of thousands of visitors daily, providing high advertising reach for brands.
Advertising Opportunities at "City Mall" Shopping and Entertainment Complex

About City Mall

  • Commissioning: 2007 (Phase I), 2011 (Phase II)

  • Location: Kolomyazhsky Ave., 17, building 2, letter A, Pionerskaya metro station

  • Total area: 104,768 m²

  • Number of floors: 4

  • Parking: 1,200 spaces

  • Stores: 175

  • Anchor tenants: Perekrestok, Leroy Merlin (Leman PRO), VkusVill, M.Video, Eldorado, Formula Kino, Detsky Mir, Leonardo, Sportmaster PRO, re:Store, Befree, Snezhnaya Koroleva, Mango, Etam, Intimissimi, Yves Rocher, L'Occitane, Ile de Beauté, DDX Fitness, and others.

City Mall is located in a densely populated area of the city, with high passenger flow and traffic:

  • 1.9 million passengers at Pionerskaya metro station per month

  • 1.8 million people in the coverage area

  • over 160,000 cars daily

Advertising Formats and Placement Terms

Format

Characteristics

Media screens (floors 1–4)

Vertical and horizontal screens.
Dimensions: from 0.7×3.5 m to 15×3 m.
Formats: JPG, MPEG4.
Up to 21,600 impressions per month.

Video pylons

3 pylons (1 horizontal, 2 vertical) at the entrance and in the galleries.
Video or static image.
Up to 21,600 impressions per month.

Cubes

Structures of 3 cubes (height 1.8 m, 13 surfaces for branding). 

Lightboxes

Dimensions: from 0.8×3.84 m to 4.27×2.67 m.
Internal lighting, fabric translite panel.

Fabric lightboxes

Main entrance/exit.
Formats: 9.84×2 m and 2.5×4.22 m.

Promotions

Standard (stand up to 1×0.5 m, 1–2 promoters).
With podiums/stands — area from 4 sq. m.
Permanent — daily for a month.

Audio advertising

Spot duration: up to 30 sec.
Frequency: 1–2 times per hour, 12 hours a day.

Vehicle display

Placement on the 1st floor with branding and distribution of promotional materials.

Minimum placement period: from 1 month

Advertising Placement Advantages

  • Convenient location near the metro and major transport interchanges

  • High foot traffic and broad audience

  • Variety of advertising formats

  • Opportunity for integrated promotion and cross-media campaigns

  • High impression frequency and brand recognition

Want thousands of shoppers in the heart of the Primorsky District to learn about your brand?

Contact our managers and we will select the optimal advertising formats for you at City Mall.


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