Advertising on online TV
Place advertising on the largest online platforms of VGTRK TV channels — Russia, Russia Kultura, Russia 24. Online TV allows for the integration of advertising spots into live broadcasts and video content.
All cities
The project has been operating since 2008 and ranks among the top 5 websites in terms of audience reach in the "Real Estate" category.
The platform aggregates over 7 million listings from all leading portals: CIAN, Avito, Domclick, Yandex.Real Estate, as well as directly from developers and agencies.
Since November 2025, the platform has updated its price list and advertising placement terms.
New formats, reduced prices, and performance guarantees for each campaign are now available.
New Light Package — a format for developers to keep residential complexes up-to-date on the platform: updating prices, descriptions, floor plans, photos, and user reviews.
The Business Package has become more profitable: −25% for Moscow, −20% for Saint Petersburg.
Added the vCPM format — advertising is paid only for real impressions that appear in the visible area of the screen.
Launched a comprehensive special project — brand sections, co-branding, landing pages, and integrations with CPA.
All traffic is protected by the QRator.Antibot system, completely eliminating fraud and bots.
Integration with end-to-end analytics Smartis is in preparation.
Introduced guarantees for each placement — reach, clicks, and calls. If performance indicators are not met, the placement is extended until they are fulfilled.
Format | Description | Advantages |
Light Package | Presentation of a residential complex with constantly updated information: apartment database, prices, floor plans, photos, user reviews, and promotions | Current data, priority of the residential complex in search, audience trust. Relevant for developers who want to be present on the platform and maintain brand reputation without active advertising |
Business Package | Guaranteed performance indicators for reach, clicks, and calls. Advertising built on precise KPIs | Transparent analytics, stable flow of leads, automatic extension until KPIs are met |
Special Project | Custom solution: brand section, content, landing pages, CPA mechanics, publications in the magazine | Maximum reach, image effect, and deep integration of the brand into the platform's content |
Banner Formats (vCPM) | Branding, topline, overlay, full-screen placements | Real impressions, high visibility, precise targeting, and fraud protection |
Content Formats (news, articles, interviews) | Publications up to 7000 characters with photos and a link to the developer | Native promotion in the editorial environment and long placement period (1 year) |
Federal reach — all of Russia
Over 3 million unique users per month
Up to 500 thousand calls to real estate sellers
Transparent analytics and fraud protection
Ability to combine banner, native, and content formats
Guaranteed performance indicators
Want to test the new placement formats or discuss a special project?
Contact us — the AD.Media team will select the optimal solution for your tasks.
