Event Calendar December 2025 - 2026 by AD.Media

We have selected key festivals, sports, music, and lifestyle projects that offer opportunities for vibrant integrations and direct contact with clients.

By planning your participation in advance, you can build communication that not only attracts attention but also creates a live emotional connection with the audience.

❄️ Winter 2026

Winter festivals mark the beginning of the year when people are especially receptive to positivity and emotions.

This is a season of warm communications, cozy events, and first impressions.

Here, a brand can become associated with care, a festive atmosphere, and bright moments.

Name	Category	Where	When	About the Event	Features	Opportunities
Veter Winter Fest	Market, lifestyle	Moscow	December 13-14, 2025	Moscow's most beautiful market: food court, market, lecture hall, music, atmosphere of aesthetics and celebration	Aesthetic audience with high income, couples, young Muscovites	Brand zones, photo zones, participation in markets and lecture formats, tastings
Volga Champ	Dance	Nizhny Novgorod	January 2026	Dance championship with a show program	Young, active audience focused on sports	Support for stage zones, branding, giveaways and gifts
Rosafest	Sports, lifestyle	Sochi, Rosa Khutor	January 24 – February 1, 2026	Extreme festival at Rosa Khutor: snowboarding, music, entertainment	Young, energetic audience, high engagement and lifestyle focus	Brand zone, partner activations, sampling, collaborations with musicians
Maslenitsa in Nikola-Lenivets	Art, lifestyle	Moscow	February 21, 2026	Large-scale outdoor event: art object, music, performances	Creative crowd, family-friendly format, cultural context	Partnership with art zones, themed photo zones, integrations into decor
ZOOFEST ECO	Pet	Moscow	February 28 – March 1, 2026	Festival for pet owners and brands in the pet segment	Family audience, animal lovers, thematic focus	Product presentations, brand zone, special promotions and expert consultations

🌷 Spring 2026

Spring is a season of renewal and lightness. People seek inspiration, new habits, and emotions.

For brands, this is an excellent time to talk about style, freedom, and new possibilities.

Name	Category	Where	When	About the Event	Features	Opportunities
New Star Camp	Sports, music	Sochi, Rosa Khutor	March 2026	Ski and music festival with top artists	Young, sporty, and fashionable audience	Interactive brand zones, collaborations with artists, partnership in activities
Intervals	Art, light	Nizhny Novgorod	April 2026	Media art festival in urban locations	Ages 20–35, creative and tech audiences	Interactive installations, branded art objects, light performances
Roof Fest	Music	Saint Petersburg	May–September 2026	Concerts on rooftops with views of the Gulf of Finland	Fashionable youth who love the atmosphere of St. Petersburg	Partnership in stage zones, photo zones and digital integrations
Veter Spring Fest	Market, lifestyle	Moscow	May 2026	Festival of life aesthetics: market, food court, lectures, and music	Fashionable families, audience with above-average income	Partner zones, lecture hall branding, promo and gifts
NUR	Art, light	Kazan	May 2026	Media art and evening show festival	Young audience interested in culture and art	Brand art zone, evening activations, visual integrations
Urban Culture Fest	Urban culture	Moscow	May 2026	Urban culture, graffiti, and sports festival	Young, energetic audience	Venue branding, interactive activities, street fashion integrations

☀️ Summer 2026

Summer is the season of emotions, travel, and major festivals.
Here, brands can build communication through atmosphere, music, and lifestyle — where the audience is relaxing and ready to perceive new impressions.

Name	Category	Where	When	About the Event	Features	Opportunities
Dikaya Myata	Music, pop-rock	Tula Region	June 19–21, 2026	The main open-air near Moscow, thousands of guests stay on-site	Family audience with a high level of trust	Brand zones, tent activations, large-scale promo
Stereoleto	Music, pop-rock	Saint Petersburg	June 2026	The city's main music festival	Young audience aged 20–35, with a vibrant image	Partner zones, collaborations, billboards at the entrance
VK Fest	Lifestyle, music	Moscow, St. Petersburg, etc.	July 2026	Russia's most massive festival — audience of social networks and brands	Young, digital, active audience	Large-scale stands, AR zones, digital integrations, video formats
Gamma Festival	Music, art	Saint Petersburg	July 2026	One of Europe's best festivals according to DJ MAG	Audience 25–35+, interested in art and technology	Stage branding, visual integrations, collaborations
Chess & Jazz	Music, premium	Moscow	July 2026	Boutique festival in the center of Moscow	Premium audience, cultural layer	Lounge zone sponsorship, bar branding, PR activations
Signal	Music, rave	Moscow	August 2026	The largest electronic music festival	Fashionable audience, high engagement	Partnership on stages, branded lounges, production projects
Lenmosty	Music	Saint Petersburg	August 2026	Music festival on three bridges in the city center	Massive city flow	Visual integrations, live broadcasts, partner zones

🍂 Autumn 2026

Autumn festivals are a time for cultural events, art projects, and deep meanings.
A period when brands can speak to the audience through art, mindfulness, and style.

Name	Category	Where	When	About the Event	Features	Opportunities
Blazar	Art	Moscow	TBD	Young art fair and high-society audience	Creative and elite crowd	Art zone sponsorship, participation in VIP events, integrations with artists
Beat Weekend	Cinema, new culture	20+ cities across Russia	September–November 2026	Network of documentary film screenings across the country	Audience aged 20–35, interested in culture and new formats	Partnership, integrations into screenings, digital communications
New Star Weekend	Sports, lifestyle	Sochi	September 2026	Autumn mountain festival from the creators of New Star Camp	Young, active audience, atmospheric	Branded activities, relaxation zone, joint challenges

The AD.Media event calendar is a strategic planning tool for brands that want to be closer to their audience.
By planning participation in advance, you can choose events that best fit your format, target audience, and communication goals.

AD.Media — your partner in the world of event marketing and vibrant BTL activations.

Still have questions? Contact us!