BTL | Advertising Opportunities During the New Year Season
The holiday season is a time when consumer attention peaks, and brands get a unique chance to make their mark as brightly as possible.
Moscow, Saint Petersburg
We transform ordinary events into emotional stories where every element works for the brand.
The Main Idea — creating a festive atmosphere where every guest feels part of a New Year's fairy tale and finds the perfect gift for themselves and their loved ones.
The Goal — to enhance audience engagement and increase brand recognition through immersive experiences and festive communication.
The Commercial Component — promoting seasonal collections and new arrivals, boosting sales through special offers and event-driven content.
Outdoor Zone
New Year's DJ and lighting design
Photo zone at the entrance with decorations and creative installations
Santa Claus Barker — a charismatic host engaging guests in the festive action
Activities
Face painting workshop for children
Festive bar with thematic decor and drinks
Art station for painting New Year's ornaments
Concept development tailored to client objectives
Full project implementation cycle — from idea to installation
Professional team of organizers and production
Modern technical equipment and attention to detail
We don't just create events — we create stories where the brand becomes part of the celebration.
Contact our team to discuss a New Year's event format tailored to your brand.
