Placement in the Video Player Rutube.ru (St. Petersburg + Leningrad Oblast)

Rutube is a major video platform with a growing audience, where users spend a lot of time watching videos.

The multi-roll format in the player ensures natural ad perception: the video appears within the viewing experience itself, not surrounded by page elements.

This placement is suitable for brands that want to increase awareness, reach the 25–54 audience in target regions, and get a steady stream of video contacts.

Placement Format:

Format

Features

Opportunities for the Brand

Video banner up to 20 seconds

Position inside the Rutube video player (Desktop + Mobile);

Audience 25–54;

Geo: Saint Petersburg + Leningrad Oblast;

Flexible targeting;

Dynamic rotation;

Stable monthly impression volume

High visibility during viewing;

Natural and unobtrusive perception;

Increased awareness;

Effective for brand image and seasonal campaigns;

Precise reach of the St. Petersburg and Leningrad Oblast audience

Why It Works:

The ad is shown at the moment when the viewer is already fully immersed in watching a video — attention is maximally focused on the screen.
Because of this, the video is perceived naturally and remembered better than external banner formats.

Dynamic rotation and geo-targeting ensure stable reach and eliminate impressions outside the target region.

The format is suitable for awareness objectives, promoting seasonal offers, and launching new products.

Placement Period:

Placement is available monthly, dates and volumes are easily adjusted to the task.
Additional settings and custom parameters are possible.