1 Jan - 31 Dec
Advertising placement on central pedestrian routes in Sochi
Comprehensive outdoor advertising placement in premium pedestrian locations in Sochi, on the city's main streets with high tourist and urban traffic.
Sochi
The Gazprom Polyana resort combines ski slopes, 5-star hotels, SPA, and event venues, providing a long-lasting and engaging contact with visitors in a comfortable environment free from advertising noise. The structures are located in high-traffic areas: the facades of cable car stations, entrance groups, mountain shelters, and key points along the slopes.
This format works on the brand's image, recognition, and trust among a solvent audience.
About Placement
Advertising is placed on banners and frames in strategic locations across the resort: facades of the NSCD, cable car stations (Laura, Alpika), the Psekhako plateau, Polyana 1389, and mountain shelters. This ensures multiple visual contacts during skiing, ascending, and resting. The resort welcomes up to 8,000 guests daily during peak season days, with a high concentration of a premium audience.
Audience
entrepreneurs, top managers, and investors
high-income families
representatives of the luxury segment (aged 30–60)
guests in 5-star hotels, participants of business events and forums
The audience is in a relaxed state, open to premium offers, and associates the brand with status and quality of life.
Placement Formats
Various formats are available depending on the objectives:
large banners on cable car station facades and entrance groups
frames on plateaus and shelters
combinations to enhance reach
The format is selected considering visibility, contact frequency, and campaign goals. Additionally, digital screens, BTL activations, sponsorships, and filming are possible.
Why It Works
long-lasting contact in a premium environment without distractions
high engagement thanks to panoramic views and active recreation
minimal advertising noise in enclosed zones
precise premium audience with high income
brand association with luxury, wellness, and winter status
Placement is effective for image campaigns, promoting luxury products (auto, fashion, travel, finance), and strengthening brand positioning.
Placement Period
Planning for January – March 2026 (minimum term — 1 month). The schedule, list of structures, and special pricing are determined individually.
Contact Us
Want to select optimal locations, formats, and calculate a media plan for your task?
Contact our managers — we will prepare recommendations, an effectiveness forecast, and a personalized campaign configuration tailored to your goals.
