1 Jan - 31 Dec
Advertising placement on central pedestrian routes in Sochi
Comprehensive outdoor advertising placement in premium pedestrian locations in Sochi, on the city's main streets with high tourist and urban traffic.
Sochi
The screens are located in the MoreMall shopping and entertainment center — one of Sochi's largest retail and entertainment complexes with a constant pedestrian flow of local residents and tourists.
Placement is carried out on three digital screens, which are included in the cost and operate as a single package, ensuring stable advertising visibility and a high contact frequency.
The format is suitable for brands for whom regular presence in an active urban location and effective contact with the audience in high-traffic areas is important.
Format | Placement Options | Features | Opportunities for the Brand |
Digital screens in the shopping center | Video duration: 10 seconds | High frequency of displays; Dynamic format | Announcements and promotions; Sales support; Quick contact |
Digital screens in the shopping center | Video duration: 15 seconds | Longer contact time; Ability to elaborate the message | Image campaigns; Product and service launches |
The MoreMall shopping center is one of the key points of attraction in Sochi with consistent traffic throughout the day.
Simultaneous display on three screens enhances the presence effect and increases the repetition of contacts with the advertising message.
The format combines the advantages of indoor digital and a resort city, making it effective for both local and national brands.
The standard period is 2 weeks.
Display parameters and video duration can be adapted to the campaign's objectives.
The AD.Media team will prepare a media plan, clarify available dates, and propose the optimal placement format.
