Stable flow and attention. Advertising on MFC monitors in Sochi.
Placement of video advertising on digital monitors in Sochi MFCs with guaranteed contact with visitors in waiting areas.
Sochi
Advertising placement at the Cinema Park More Mall cinema, located in a major city shopping and entertainment center and operating with high urban and tourist traffic.
This format is suitable for brands for whom it is important to establish quality contact with the audience, increase recognition, or support advertising campaigns in a resort region.
Address: Sochi, Central District, Novaya Zarya St., 7
Shopping Center: MoreMall
Number of auditoriums: 8
Total number of seats: 1,416
Audience type: Urban and tourist, visitors of the shopping center and cinema
Format | Placement Options | Features | Opportunities for the Brand |
Lightboxes 70×100 cm | Static placement in lobbies and high-traffic areas | Constant presence; Frequent audience contact | Enhanced offline reach; Increased recognition |
Plasma Screens (horizontal 1920×1080 px) | Video clips and animation | Digital format; Dynamic content | Flexible communication; Creative updates |
Totems (3 plasma panels 1080×1920 px) | Digital placement | Maximum visibility; Spatial dominance | Attention-grabbing; Image campaigns |
Pre-show advertising | Video clip broadcast before screenings | Full viewer attention; No distracting factors | High memorability; Guaranteed contact |
The cinema creates an environment where the viewer is initially prepared to perceive visual content and is not distracted by external stimuli.
The combination of placement in waiting areas and inside the auditorium allows for building sequential contact with the brand.
Location in a major shopping center ensures a steady flow of audience throughout the year.
Placement is available in 2025–2026.
Campaign start dates and duration are selected individually.
The AD.Media team will select the optimal set of formats and prepare a media plan tailored to your objectives.
