ADVERTISING OPPORTUNITIES AT RODEO DRIVE TRC

Why "Rodeo Drive"?

• Unique Format: 
  The name speaks for itself! It is the only shopping and entertainment center in the area that offers not only a wide selection of stores but also exclusive entertainment options: a modern water park, a fitness center with a pool, and even extreme karting at PitStop. This attracts a diverse and active audience.

• High Foot Traffic: 
  Thanks to powerful anchor tenants, the shopping and entertainment center guarantees consistently high visitor traffic of all ages.

• Modern Infrastructure: 
  A total area of 47,534 sq.m., 4 floors of shops and entertainment, a convenient surface parking lot with 1100 spaces – all this creates a comfortable environment for visitors and an effective platform for your business.

• Active Audience: 
  The tenant selection strategy, with a focus on active leisure and entertainment implemented after the 2012 re-concept, attracts purposeful, solvent visitors who are open to new offers.

Your Advertising Opportunities at "Rodeo Drive":

We offer a wide range of advertising formats to deliver your message to the target audience as effectively as possible:

Outdoor Advertising – Visibility on Approach:

• Large-Scale Facade Signage: 
  Brand the facade of the shopping center! Three-dimensional illuminated letters on Severny Prospekt and Prospekt Kultury (including the impressive rooftop installation "Aquapark") guarantee maximum visibility and brand recognition 24/7.

• Bright Lightboxes on the Facade: 
  One-sided light boxes (1.2 x 1.8 m) on the facades – an excellent way to attract visitors' attention even before entering the complex.

  Advertising at Entrance Groups – First Impression:

• Door Decals: 
  Double-sided decals on the entrance doors from Severny Prospekt and Prospekt Kultury – your brand will greet every visitor.

Indoor Advertising – Reaching the Crowds:

• Video Pylons at the Main Entrance: 
  Two modern screens (800x1430 mm) on the 1st floor with high resolution. A dynamic and attractive format for broadcasting your video ads with a guaranteed number of impressions.

• Lightboxes in the Galleries: 
  Classic light boxes (1.2 x 1.8 m) on the 1st and 3rd floors – an effective format for placing image advertising in high-traffic areas.

• Suspended Tablets (Boxes): 
  Double-sided non-illuminated structures with 4 advertising panels each (1.23 x 0.485 m each), suspended from the ceiling in the galleries.

• Suspended Flags: 
  Large-format flags (1.5 x 5 m) in the atrium between the 2nd and 3rd floors. A large-scale and impressive format, visible from different levels.

• Interfloor Tablets: 
  Boxes (3 x 1 m) on the landings between the 1st and 2nd floors – attract attention when moving between levels.

Targeted Impact – Direct Contact:

• Food Court Table Decals: 
  Brand 30 tables in the food court area (30 cm diameter). Your message will be seen by visitors during rest and snacks.

• Elevator Door Decals: 
  Full coverage of the outer side of elevator doors in the galleries. A bright format ensuring prolonged contact with the audience during waiting and travel.

Promotions and Exhibitions – Live Interaction:

• Promotions: 
  We provide venues for your events – from standard promo counters to large-scale stands and podiums. Ideal for tastings, presentations, and flyer distribution.

• Car Exhibitions: 
  Placing a car on the 1st floor – a prestigious format for showcasing new automotive releases, attracting audience attention.

• Audio Advertising – Sound Presence

• Advertising Spots in the Galleries: 
  Broadcast of your audio spots (up to 30 sec) within the shopping center's background music. Guaranteed reach of the entire complex audience throughout the day.