ADVERTISING OPPORTUNITIES AT TRK "CITY MALL"

Why is "CITY MALL" the ideal platform for your advertising?

Strategically advantageous location:

• Walking distance from the "Pionerskaya" metro station: 
  Guarantees a consistently high flow of visitors.

• Intersection of major transport arteries: 
  Convenient access for drivers from all over the city. A developed network of ground transportation.

Impressive scale and traffic:

• Total area: 104,768 sq.m.

• Leasable area: 72,050 sq.m.

• Number of floors: 4 levels of shopping, entertainment, and dining.

• Parking: 1,200 parking spaces for visitor convenience.

• Over 175 stores: Attract a diverse and solvent audience.

Extensive advertising opportunities for maximum reach:

We offer a variety of placement formats that allow you to effectively deliver your message to your target audience:

Digital Advertising (Digital Signage): Dynamic and Noticeable!

Media screens in key areas:

• Central Atrium (1st floor): Vertical screen (4.4x6.7m) – maximum reach in a high-traffic zone.

• Galleries (1st, 2nd, 3rd floors): Horizontal (9x2m) and vertical (0.7x3.5m, 2x3.5m) screens located on walls, columns, and elevator shafts in high-traffic walkways.

• CITY FOOD Food Court (4th floor): Large-scale horizontal screen (15x3m) in the dining and relaxation area.

• Formats: Video (MPEG4), Images (JPG).

• Impression frequency: Up to 21,600 impressions per month on some positions!

• Flexible rates: Placement from 1 day, monthly packages with different video durations (5, 10, 15 seconds).

Video pylons (1st and 3rd floors):

• 3 modern pylons (1 horizontal at the main entrance, 2 vertical in the galleries).

• Capabilities: Animated/static content on the main page, static images on internal pages and in the special offers section.

• High contact frequency: Up to 21,600 impressions per month (package of 3).

Static Advertising: Premium and Effective!

Light boxes (Lightboxes):

• Galleries (2nd and 3rd floors): Single-sided boxes (0.8 x 3.84 m) on columns – constant visibility along customer traffic flows.

• Entrance group (1st floor, from M.Gallaya St. side): Large-format lightbox (4.27 x 2.67 m) on the wall opposite the entrance – guaranteed attention from incoming visitors.

• Material: Modern "Samba" textile fabric with bright internal illumination.

• Minimum term: 1 month.

Promotional activities: Direct Contact with the Consumer!

• Standard promotions: Placement of promo tables (up to 1*0.5m), work of up to 2 promoters.

• Large-scale structures: Podiums, stands (area from 4 sq.m.).

• Daily promotions throughout the month.

• Ideal for: Tastings, product presentations, flyer distribution, consultations, interactive events.

Car exhibition (1st floor):

• Premium location: Opposite the DUB store, in a high-traffic zone.

• Capabilities: Placement of a car on a floor sticker, installation of an information stand, work of promotional staff (paid additionally).

• Excellent choice for: Car dealers, new model presentations.

Audio advertising:

• Reach: Broadcast in the shopping mall galleries.

• Format: MP3, clip up to 30 seconds.

• Frequency: 1-2 times per hour during the mall's 12-hour operation (at the Customer's choice).

  Your audience is waiting for you at "CITY MALL"!

The complex attracts a wide audience: families with children, youth, active residents of the district, employees of nearby business centers.
Advertising at "CITY MALL" is an opportunity to reach your potential customers directly at the moment of their purchasing decision.