BRAND BOOM placement is a way to stand out right in the dynamic urban flow: the ad runs simultaneously on multiple screens, and the brand literally "flashes" in the location with a unified message.
BRAND BOOM in Yekaterinburg operates on key city sections around the large retail zones Magnit Family and Saturn, where traffic is consistently high all day.
Synchronous playback amplifies attention, reduces advertising noise, and creates a dominance effect — the viewer sees the brand on several surfaces at the same second.
The format is suitable for companies needing quick reach, noticeable city presence, and impactful ad delivery.
Format | Address | Features | Opportunities for the Brand |
Digital Billboard 6×3 | Kirova / Tokarey | Ad duration: 5 seconds; Block 50 seconds; Synchronous playback; Screen 1440×720 px; Daily plays: 1728; High traffic density | Mass reach; Visibility in the center of the flow; Boosting inbound traffic to retail zones |
Digital Billboard 6×3 | Kirova 31 / Bebel | Ad duration: 5 seconds; Block 50 seconds; Synchronous playback; Screen 1440×720 px; Daily plays: 1728; Traffic from the retail cluster | Playback at the moment of maximum footfall; Quick contact generation; Strong brand fixation |
Digital Supersite | Tokarey / Dolores Ibarruri | Large format; Ad duration: 5 seconds; Synchronous playback; Screen 1248×416 px px; Daily plays: 1728; Premium visibility zone | Bright image presence; Extended impact zone; Works well for large launches and promo campaigns |
BRAND BOOM amplifies the advertising effect through simultaneous playback on multiple structures: the viewer perceives the message in several points at once, and attention is reinforced more strongly.
Such screen groups are located in areas with dense automotive and pedestrian traffic, around large retailers, which guarantees a steady audience flow throughout the day.
The synchronous block is the only one in the grid. This reduces advertising noise, helps the brand stand out, and makes the ad play more "clean" and noticeable.
The format is suitable for tasks where speed of reach, high contact frequency, recognition, and bright visual presence are important.
The standard period is 30 days.
The synchronous block is available to only one advertiser.
The AD.Media team will prepare a media plan, suggest optimal surfaces, and create a visualization of the structure group for your campaign.
