Special offer

BTL | Advertising Opportunities During the New Year Season

Moscow, Saint Petersburg

The holiday season is a time when consumer attention peaks, and brands get a unique chance to make their mark as brightly as possible.

New Year Season

It is during this period that:

The average check increases by 30–40%
Conversion grows by 1.5–2 times
The audience expands due to family purchases

The pre-New Year period is not just a high sales season; it is a time to strengthen connections with customers, increase brand recognition, and create a positive emotional response. Timely preparation for the holidays allows you to choose the best venues, develop a concept, and secure favorable placement terms.

Placement Terms

Format

Description

Features

Client Events

Conducting BTL campaigns, event activities, promotions, and interactives aimed at increasing brand recognition and audience engagement.

Increased sales, opportunity for direct contact with the target audience, PR support.

Premium New Year Decor

Comprehensive decoration of office and client areas, development of original concepts in the company's corporate style.

Emphasizes brand status, developed considering corporate identity.

Corporate Gifts

Development, branding, and delivery of business gifts for clients and partners.

Personalization, emotional connection with clients, increased loyalty and recognition.

Integration into Fairs and Markets

Organizing participation in holiday fairs and markets: selecting a location, decorating a point of sale, promotion.

Direct contact with the target audience, growth in sales and client base.

Brand Integration at Ice Rinks

Development of branded zones, venue decoration, conducting campaigns and activities at city ice rinks.

High pedestrian traffic, impressive brand presence, emotional audience engagement.

Advantages of Placement During the New Year Season

Maximum concentration of audience attention
Positive emotional atmosphere and high engagement
Opportunity for direct contact with consumers
Extensive PR opportunities and viral potential
Strengthening brand image through association with the holiday

Don't miss the chance to promote your brand during the brightest season of the year! Our specialists will help select the optimal formats, locations, and promotional tools.

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