Placing stickers on Lastochka trains at the Moscow Central Circle

Target Audience

• 50% men / 50% women

• Primary age: 25–44 years (63%)

• Predominant income level: middle and above average
  — an audience that uses the Moscow Central Circle (MCC) daily for work, study, and active city life.

Placement Formats

• Sticker size: 0.9 x 0.3 m

• Placement: above windows near the entrance group

• Number of stickers: 255

• Average monthly passenger traffic: 13,015,649

Key Specifications

• Number of trainsets: 51 trains with 5 cars each

• Coverage options: placement on 25%, 50%, 75%, or 100% of the fleet

• Campaign duration: from 14 days

• MCC operating hours: 05:30–01:00

• Photo report: provided within 15 business days (10-15 photos, paid separately)

• Additional print run: reserve of 10 stickers

Format Advantages

• High reach — up to 13 million passengers per month

• Native presence in the car space — memorable without being intrusive

• Long contact time — advertising accompanies the passenger throughout the entire journey

• Relevant format for an urban, mobile, and active audience

• Flexible packages and choice of coverage share

Want to launch a campaign?

Submit a request on the website or contact our managers. We will help you choose a package, calculate the cost, and provide full project support!