Billboard Yaroslavl, Kalinina St., intersection with Newton St., left side when heading to the Vernisazh shopping center and Leroy Merlin construction hypermarket

A billboard is a large-format board, usually 6×3 m in size, installed on a high support along busy highways and designed to attract the attention of motorists and passengers, with double-sided placement of static or digital posters and backlighting for night display.