Directional sign Yaroslavl, Svobody St., 77, 160m from Tolbukhin Ave., on the right when driving to center

Advertising on directional signs is an outdoor advertising format where an additional panel (logo, company name, direction, distance) is placed below a road sign or on a wayfinding post. The panels are manufactured to withstand wind loads and are mounted on a separate board or integrated module. This format is read as wayfinding rather than aggressive advertising, and it guides customers to the site effectively.