Directional sign Yaroslavl, Pobedy St., 92, 150m to Saltykov-Shchedrin St., on the right when driving from Bolshaya Oktyabrskaya St.

Advertising on directional signs is an outdoor advertising format where an additional panel (logo, company name, direction, distance) is placed below a road sign or on a wayfinding post. The panels are manufactured to withstand wind loads and are mounted on a separate board or integrated module. This format is read as wayfinding rather than aggressive advertising, and it guides customers to the site effectively.