Billboard 6x3 Nizhny Novgorod, Gagarina Ave., opposite hippodrome, after exit from gas station, position No. 2, Shcherbinki bus station, on exit from city

A billboard is a large-format board, usually 6×3 m in size, installed on a high support along busy highways and designed to attract the attention of motorists and passengers, with double-sided placement of static or digital posters and backlighting for night display.