Advertising on media facades on New Arbat in Moscow

About the Location

The media façades on Novy Arbat are a powerful branding tool for brands that require maximum visual dominance in the center of the capital. The structures target the constant flow of cars and pedestrians, ensuring a high level of visibility throughout the day.

The façade at Novy Arbat, 24 (the "Oktyabr" cinema) has been completely updated — fitted with new LEDs, which provides increased brightness, image clarity, and a modern visual perception.

Audience

·         Motorists and passengers in private vehicles commuting daily through central Moscow;

·         Pedestrian traffic in central districts, including tourists and city visitors;

·         Business audience, office employees, and business center workers in the Central Administrative District;

·         Audience with average and above-average income;

·         Residents and visitors of Moscow who actively consume urban infrastructure, services, and brands.

Location

• Novy Arbat, 8 — Dom Knigi (House of Books);

• Novy Arbat, 24 — "Oktyabr" cinema.

Center of Moscow, tourist and business traffic, intensive vehicle movement, pedestrian routes, and iconic surroundings.

Placement Formats

Novy Arbat, 8 (Dom Knigi):

• Size: 89.09 × 7.17 m;

• Screen area: 638.78 sq.m;

• Video spot duration: 15 seconds;

• Advertising block length: 5 minutes;

• Daily airings: 288;

• Share of airtime: 1/20.

Novy Arbat, 24 ("Oktyabr" cinema):

• Size: 100.8 × 8.83 m;

• Screen area: 890.06 sq.m;

• Video spot duration: 15 seconds;

• Advertising block length: 5 minutes;

• Daily airings: 288;

• Share of airtime: 1/20.

Cost and Conditions

• Placement period: March 1–15;

• A special offer with a 30% discount is available;

• Option to choose one or both structures;

• Technical requirements for layouts are provided.

Final terms and cost calculation for the period are confirmed upon booking.

Why It Works

• One of Moscow's most recognizable advertising locations;

• Huge formats with maximum visual dominance;

• Intensive vehicle and pedestrian traffic;

• Updated LED screen on a key façade;

• Suitable for branding campaigns, product launches, and national brands.

Contact Us

We will help you select the optimal structure, calculate placement for your objectives, and prepare recommendations on the format and period of your campaign.