About the Platform
The media facades are located along key sections of the Moscow Ring Road (MKAD) and target both inbound and outbound traffic. The format is designed for mass automotive traffic with high density and a stable flow throughout the day.
Advertising is broadcast in short, dynamic blocks with regular repetition, ensuring a high level of visual contacts (OTS) on the urban highway.
Audience
MKAD motorists;
Residents of Moscow and the Moscow Region;
Passengers of personal and corporate transport;
Audience of retail and entertainment clusters.
Broadcast Parameters
Ad format: 15 seconds;
Advertising block duration: 5 minutes;
Number of daily airings:
— Full block;
— Half block;
24/7 broadcast.
Available Locations
MKAD, 41 km — near the TOGK "Slavyansky Mir" area
The media facade is located on the outer side of MKAD next to a large wholesale trade cluster.
MKAD, 24 km — near the Vegas Kashirskoye TRC area
Placement near one of the largest shopping and entertainment centers in the southern direction.
MKAD, 55 km — near the Vegas Kuntsevo TRC area
A media facade on the western section of MKAD next to a large TRC and a dense transport hub.
Why It Works
Maximum reach of automotive traffic;
Constant repetition of contact throughout the day;
Large digital format, easily readable from the road;
Targets both directions of traffic;
Effective for federal and branding campaigns;
Suitable for brand launch, support, and scaling.
Placement Period
Placement is available on a monthly basis.
Option to choose a full or reduced broadcast block.
Contact Us
We will select the optimal location, block format, and prepare a proposal tailored to your advertising campaign objectives.
