AD.MEDIA
Cпецпредложение

Advertising opportunities on toll roads

Moscow
We offer effective advertising formats at toll collection points on major Russian highways. This is a unique way to reach an audience that is inaccessible through traditional advertising channels.
Advertising opportunities on toll roads

Placement Geography

  • M-1, M-4, M-11 (Avtodor)

  • Northern Bypass of Odintsovo (Glavnaya Doroga)

  • M-11, section 15–58 km (SZKK)

Placement Formats

  • Leafleting and sampling (distribution of advertising materials at the moment of payment)

  • Branding of toll booth cabins (vibrant design of payment points)

  • Non-standard projects

  • Traffic: 17.2 million cars per month

Target Audience

  • 70% men / 30% women

  • Age: 25–45 years (71%)

  • 67% — with above-average income

  • Core: men with cars, solvent, valuing comfort and service

Placement Advantages

  • Guaranteed contact: advertising is placed directly on the travel route, at the moment of full attention concentration

  • High trust: advertising is perceived within the context of quality service

  • Image effect: the brand is associated with technological advancement and care

  • Precise targeting: specific highways and sections can be selected for targeting

Want to reach a unique audience?

Contact our managers — we will select locations, calculate reach, and propose creative solutions tailored to your brand.

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