Advertising opportunities in grocery retail

AZBUKA VKUSA

Placement Formats:

• Digital vertical screens in the checkout area

• A separate network of screens in alcohol departments

• Integration into the app and loyalty program

• Wi-Fi analytics and retargeting

• 162 supermarkets

• 431 digital screens

• OTS: over 13.5 million contacts per month

Audience:

• 55% women / 45% men

• Primary age: 35–45 years

• 85% with above-average income

• Active consumers who value quality and comfort, most often car owners

100% of supermarket visitors come into contact with advertising at checkout. Placement in alcohol departments allows influencing the purchase decision at the moment of choice.

METRO C&C

Placement Formats:

• Digital vertical screens in the checkout area

• Leafleting and sampling

• Wi-Fi analytics and retargeting

• 55 shopping centers

• 584 screens

• OTS: over 10.3 million contacts per month

Audience:

• 60% men / 40% women

• Primary age: 35–45 years

• 65% with above-average income

• Core: small business owners, purchasers, chefs, families with children, passionate about cooking, lead an active lifestyle, interested in new products and brands

Screens are placed according to a unified concept — in a zone with 100% coverage of all visitors.

Placement Advantages:

1. Guaranteed audience contact. Screens are placed in checkout zones and decision-making points where customer attention is maximally focused — 100% of visitors will see your ad.

2. High-quality audience. The target audience consists of men and women with above-average income, willing to spend and valuing quality. These are consumers with a high level of trust in brands.

3. Wide geographical coverage. Placement is available in over 200 retail locations in Russia's largest cities.

4. Increased brand awareness and sales. Advertising in premium retail chains contributes to brand image formation, stimulates purchases, and fosters loyalty among the target audience.

Want to launch an advertising campaign in premium retail chains and precisely reach your target audience?

Contact our managers — we will select formats, calculate reach, and prepare a promotion strategy for your brand.