Billboard and screen rental

Outdoor advertising in Russia

211,946 billboards, city-format panels, and digital screens in 1,076 cities. We'll show you photos and exact addresses, price it for your dates, and take on the printing and installation.

Choose a cityOpen the map: Moscow
  • Photos and exact addresses
  • One contract instead of ten
  • We can place on any structure, even off-catalogue
Vostochnaya St. (opposite 232) - Bolshakova

211,946 billboards and screens

Catalog1,100 cities

26,587 of 211,946 are digital

Mullanura Vakhitova St., 4
Amursky Blvd (Optics)

What's available

What you can book in Russia

Updated September 18, 2026

211,946
billboards and screens

on 82,877 structures

1,100
catalog cities

with at least one format available

82,877
addresses on the map

streets, highways, and building facades

26,587
digital screens

of 211,946 billboards and screens

369
owners

we bargain them down for you

We count sides, not structures: one billboard often carries two or more. We'll check your dates against your list before quoting.

Other channels

More than the street: malls, metro, and radio

outdoor is the core: 211,946 billboards and screens in 1,076 cities. A campaign can go wider — add the other channels to the same request, and it is still one contract.

Cities

Cities with billboards and screens

The widest choice is in the largest cities, but there are boards in regional capitals and small towns too.

  • Moscow

    33,686

    billboards and screens · 3,711 digital

    Citylights · Billboards

    Catalog: Moscow

  • Tyumen

    4,591

    billboards and screens · 2,104 digital

    Billboards · Citylights

    Catalog: Tyumen

  • Sochi

    3,554

    billboards and screens · 1,261 digital

    Cityboards · Pillars

    Catalog: Sochi

Map

Where the billboards and screens stand

Cities on the country map: each marker shows how many billboards and screens the city offers.

Where the choice is widest

Cities with the largest selection of billboards and screens.

Open the map: Moscow

The largest cities are labeled; the rest appear as dots.

Formats

Outdoor advertising formats in Russia

15 formats, and Billboards is the most common.

Prices

What outdoor advertising costs and what drives the price

There is no single national rate card: a billboard on an arterial road and a billboard on a regional bypass are priced differently. Rate-card prices sit in the city catalog, and a manager puts the final quote together in RUB.

Format and size

A 5×15 supersite costs several times more than a 3×6 billboard, even on the same highway.

Location and traffic

An arterial road or a city entrance costs more than a board inside a residential block.

Digital screen or printed board

A screen is sold as impressions in a loop; a printed board holds the site for the whole term.

Season

Spring and the pre-New-Year weeks cost more: there is almost no discounting in those windows.

Term and volume

The discount is worked out in the quote

The longer the campaign and the more addresses in the request, the lower the price per space.

We'll price your list

Tell us the cities, formats, and dates. We'll check what's free and send a quote.

Offers

Current offers in Russia

All offers

How it works

How to rent a billboard: four steps

Four steps from choosing addresses to launch. We'll confirm free dates and terms before anything is signed.

  1. Choosing sites

    A city, a format, a district or specific addresses on the map. What you tick goes into a list.

  2. Request

    Send us the list and your campaign dates. A manager replies during business hours and clarifies the brief.

  3. Quote and hold

    We check availability with the board owners and price the quote. If an address is taken, we'll try to negotiate the current advertiser's move off it, and if that doesn't work, find you an equivalent board nearby.

  4. Artwork and launch

    We'll tell you the artwork specs, print, and install. After launch we send a placement report.

Payments
Russian Ruble, ₽ (RUB)

The currency a manager confirms the quote in.

Language
English

Correspondence, quote, and documents

VAT
20% — the standard rate

The quote may differ: it depends on the structure owner and their tax regime

Questions

Common questions about advertising in Russia

The spread is wide: a 3×6 board by a Moscow metro entrance and the same board in a regional capital are not comparable, and the gap between cities is usually larger than the gap between two addresses in one city. The rate-card price per month sits on the surface card; term, volume and season move it from there. Send the addresses and dates and we will come back with a quote.

Can't find your answer?

Send your question and ad.media will route it to the right planning team.

Rules

What can stand between you and the address you want

3 reasons a board can turn out to be unavailable or the artwork can fail approval.

A board cannot go up just anywhere

An advertising structure stands on a permit from the local administration, and sites on municipal land are allocated through placement schemes and public tenders. So whether an address is free depends not only on the calendar, but on how long its owner's contract still runs.

Federal Law on Advertising No. 38-FZ, art. 19checked August 26, 2026

Not every category is allowed outdoors

Tobacco and nicotine products cannot be advertised at all. Alcohol is barred from advertising structures: since July 2026 the only exception is wine regions along roads inside their own region. Medicines and medical services need a warning line covering at least 5% of the board. Name the category in your request and we will shortlist addresses that fit.

Federal Law on Advertising No. 38-FZ, arts. 7, 21, 24checked August 26, 2026

Spring and December leave the fewest free addresses

The tightest windows are April, May and the weeks before New Year. Book those dates early and keep a couple of reserve addresses on the list.

Observed across catalogue requests, 2025–2026checked August 8, 2026

If the address you want is taken

A taken address is usually somebody else's booking running out, not a refusal. Printed outdoor in Russia sells in whole months, and a site on city land is held by the winner of a tender, so the date a side frees up is known in advance. We start from that date and, in parallel, show what covers the same traffic now.

  1. Find out the date the address frees up

    Printed placements run in whole calendar months from the first, so the owner has an exact date when the side frees up, and we ask for it straight away. If that date falls inside your window, we put the address on hold.

  2. Offer neighbouring sides and addresses in the same flow

    We take the other side of the same structure, the next board on the same road and the closest address facing the same traffic. We show them on the map next to the original so that you compare the coverage rather than take our word for it.

  3. Put the address on the waiting list

    If waiting is an option, we hold the address for the nearest free start and tell you when the owner confirms it. Putting up a new structure there instead is not possible: city-land sites go to tender, and the winner's contract runs five to ten years.

You normally get two or three addresses nearby plus the date the original frees up, and the choice is yours.

  • Printed placements free up on the first of the month
  • A new structure cannot be ordered in: the site goes to tender

All cities

Outdoor advertising by city in Russia

1100 cities.

Other countries

Advertising in other countries

Campaign bigger than one country? There are billboards and screens in neighboring markets too.

We'll find the boards for your brief

Tell us what you're advertising and in which cities. We'll pick the boards, show you the photos and addresses, and price the quote.

Open the map: Moscow
Russia211,946 billboards and screens in 1,100 cities26,587 of them are digitalOpen the map