Outdoor advertising in Omsk

The rate-card price for a month starts at RUB 19,200, and addresses most often land around RUB 130,000. The figure sits on the card, next to the photo and the address, so the catalogue can be filtered by budget before you build a list.

We build the quote itself from your list of addresses and dates, volume included, and we confirm with the structure owners that the chosen faces are free before sending it.

Advertising faces in the catalogue: 2,207. Addresses under them: 1,046. Owners: 6. Every face comes with a photo and an exact address, prices are shown right in the catalogue, so structures from different owners in the same okrug sit in a single list.

The catalogue offers 9 formats, and Billboards holds the most faces — 1,743 of them. The city defines the free-standing types and their sizes itself, in City Council decision No. 253:

• city-format panel — 1.8 × 1.2 m display area;
• poster stand — 1.5 × 1.5 m or 1.8 × 1.9 m;
• city board — 2.3 × 3.2 m or 2.7 × 3.7 m;
• billboard — 3 m high, 6, 12 or 18 m wide;
• superboard — 4 m high and 8 or 12 m wide, supersite — 5 m high and 12 or 15 m wide;
• pylon and flag — up to 10 m tall;
• video screen — at least 3 × 3 m.

The bus shelter with an advertising module is named separately: it may carry no more than two city-format or poster-stand units.

The city is divided into administrative okrugs — Kirovsky, Leninsky, Oktyabrsky, Sovetsky and Tsentralny — and catalogue addresses cover 5 of them. In Omsk these are okrugs, not raions: the raions of Omsk Oblast lie outside the city boundary.

• Tsentralny — the seat of city and regional government, the drama and musical theatres, the philharmonic and the circus;
• Kirovsky — the left bank of the Irtysh, Omsk-Tsentralny airport and the G-Drive Arena ice palace;
• Sovetsky — petrochemicals: 68 per cent of its area is industrial sites, and five universities sit there too;
• Leninsky — the railway station and the Omsk river port;
• Oktyabrsky — defence plants, 17 of them large.

Two of them are named in a municipal act outright: decree No. 1367-p puts "the square by the railway station" and "the square by the Omsk airport building" into placement zone No. 2, alongside the city arterial streets.

Omsk-Tsentralny airport stands inside the city boundary, on the left bank, and the G-Drive Arena ice palace is there too; the railway station and the river port are in Leninsky okrug. Which of them the catalogue already covers is quickest to see on the map: pick a landmark and the list narrows to its addresses.

Digital surfaces: 288 of 2,207. Take a screen when the creative and the schedule have to change mid-campaign, for events or sales; take a printed board when holding one site for the whole term matters more.

The city draws the line explicitly: decision No. 253 makes the video screen a structure type of its own, with a display area of at least 3 × 3 m, while running-text displays on facades and roofs are banned. Motion in Omsk is possible only on a free-standing screen, not on a building.

They are a division of the city drawn purely for outdoor advertising by decree No. 1367-p, and every address falls into one of them:

• zone No. 1 — the historic core, traced along street centrelines from the Tukhachevskogo embankment through Ordzhonikidze, Gospitalnaya and the Frunzensky bridge to Marshala Zhukova, Kuybysheva and Bukhgoltsa square, plus a 50 m strip along that boundary;
• zone No. 2 — a named list of arterial streets: Krasny Put, Prospekt Mira, Prospekt K. Marksa, the Krasnoyarsky trakt, Bulvar Arkhitektorov, the Irtyshskaya embankment and dozens more;
• zone No. 3 — everything the first two do not cover.

City Council decision No. 253, in the revision of 15 May 2024, bans the following in Omsk by name:

• banner strings across the street and pavement A-boards;
• running-text displays on buildings and audio advertising from walls and roofs;
• placement on balconies, loggias and in window openings;
• lettering and drawings applied to facades, pavements and roads;
• structures on trees and on railings;
• structures covering the columns, mouldings, oriels, mosaics or ornament of a building.

An annex to the same decision closes lighting, tram-wire and power-line poles: the list runs to 97 streets, Krasny Put and Prospekt Mira among them. The pole-mounted panel format is unavailable on those streets.

Omsk runs buses, trolleybuses and trams — that is how the city transport department lists it. There is no underground carrier: the metro was built between 2001 and 2015, halted at 35 per cent completion and has never operated, as the regional governor described it to the President of Russia on 25 July 2026.

The bridge built for it carries cars instead: decree No. 1367-p lists the "60 Years of Victory" bridge among the zone No. 2 arterial routes. The 60th Anniversary of the Komsomol bridge over the Irtysh is under capital repair through 2026 and 2027, a budgeted project named in the city investment profile.