Outdoor advertising in Uzbekistan

Tashkent costs noticeably more than the regional capitals, and inside the capital much depends on whether a structure sits along the main ring road. The monthly rate-card price is on the surface card and invoices are issued in UZS. Given the addresses and the dates, we price the campaign with volume taken into account.

Outdoor advertising runs in 70 cities, and the whole catalogue covers 70. The main choice is here: Tashkent, Jizzakh, Samarkand City. Tashkent takes most of the advertising money, but for everyday goods pairing the capital with Samarkand, Bukhara and the Fergana Valley buys frequency more cheaply.

There are 10 formats, and Billboards is the one taken most often. Large structures stand at city entrances and along arterial roads, city formats near the footfall in central Tashkent, and screens gather at a handful of main intersections. Each format leads to the city with the largest selection of it.

The main copy runs in the state language, and other versions are added to it rather than instead of it. For a board the law also sets the layout: the translation goes horizontally below the Uzbek text, may not take more than forty percent of the advertising area, and is set in smaller type. So the Uzbek line belongs in the composition from the start. We review the file before print and say what needs adjusting.

An address list or the task in your own words, the dates and the artwork. From there we check availability with the site owners, put together the quote and the contract, and you confirm the addresses and the dates. If there is no list yet, describe the product and the districts where you need buyers and we will propose a selection.

Yes: 630 of 1,251 surfaces, nearly all of them in Tashkent. Screens are taken for short promotions and events, where the message changes from day to day. For a long campaign a printed board still works out cheaper per month.