Billboard and screen rental

Outdoor advertising in Italy

191 billboards, city-format panels and digital screens in 18 cities. We'll show you photos and exact addresses, price it for your dates and take on the printing and installation.

  • Outdoor191
Choose a cityOpen the map: Bari
  • Photos and exact addresses
Outdoor advertising in Italy: a 3×6 m billboard on a city avenue

191 billboards and screens

Catalogue18 cities
Outdoor advertising in Italy: a billboard at a city entrance
Billboard structure close-up

What's available

What you can book in Italy

Updated August 24, 2026

191
billboards and screens

on 189 structures

18
catalogue cities

with at least one format available

189
addresses on the map

streets, highways and building facades

1
owner

we negotiate with them for you

We count sides, not structures: one billboard often carries two or more. We'll check your dates against your list before quoting.

Cities

Cities with billboards and screens

The widest choice is in the largest cities, but there are boards in regional capitals and small towns too. The biggest are below; the full list is at the end of the page.

Map

Where the billboards and screens stand

Cities on the country map: each marker shows how many billboards and screens the city offers. Click a marker to see more about the city.

Where the choice is widest

Cities with the largest selection of billboards and screens.

Open the map: Andria

The largest cities are labeled; the rest appear as dots. The full linked list is under “All cities”.

Formats

Outdoor advertising formats in Italy

2 formats, and Billboards is the most common. Each format links through to the city where there are most of them.

Prices

What outdoor advertising costs and what drives the price

There is no single national rate card: a billboard on an arterial road and a billboard on a regional bypass are priced differently. Rate-card prices sit in the city catalogue, and a manager puts the final quote together in EUR.

Format and size

A 6×3 poster on a city street, a panel in a bus shelter and a screen in a shopping centre are priced on different scales. Historic centres hold almost no large formats, so the choice there is dearer in itself.

Place and traffic

Milan and Rome cost more than the south, and inside a city the gap between a ring road and a central street can be several times over.

Digital screen or printed board

A screen is sold as impressions in a loop, and the creative can change mid-campaign. A printed board holds the space for the whole term.

Season

Resort destinations run on a summer calendar, while the business cities empty out in August. The pre-New-Year weeks cost more almost everywhere.

The levy as its own line

Each commune rates the single levy on its own scale, and we show it separately from the placement price. That keeps a comparison between two cities honest.

Term and volume

The longer the campaign and the more addresses in the request, the lower the price per space.

We'll price your list

Tell us the cities, formats and dates. We'll check what's free and send a quote.

Offers

Current offers in Italy

All offers

How it works

How to rent a billboard: four steps

Four steps from choosing addresses to launch. We'll confirm free dates and terms before anything is signed.

  1. Choosing sites

    A city, a format, a district or specific addresses on the map. What you tick goes into a list.

  2. Request

    Send us the list and your campaign dates. A manager replies during business hours and clarifies the brief.

  3. Quote and hold

    We check availability with the board owners and price the quote. If an address is taken, we'll try to negotiate the current advertiser's move off it, and if that doesn't work, find you an equivalent board nearby.

  4. Artwork and launch

    We'll tell you the artwork specs, print and install. After launch we send a placement report.

Payments
Euro, € (EUR)

The currency a manager confirms the quote in.

Language
English

Correspondence, quote and documents

VAT
22% — the standard rate

The quote may differ: it depends on the structure owner and their tax regime

Questions

Common questions about advertising in Italy

Milan and Rome hold the top of the rate card, the south sits noticeably lower, and inside a city the gap between a ring road and a central street can be several times over. The price for a month is shown on the surface card, and the invoice arrives in EUR. Send the addresses and the dates and we will come back with a quote.

Can't find your answer?

Send your question and AD.media will route it to the right planning team.

Rules

What can stand between you and the address you want

Things that can make a board unavailable or stop the artwork being approved.

The comune issues the authorisation

Any advertising medium visible from a public place goes up on a prior authorisation from the comune. Where exactly it may stand and how large it may be is set by that city's general plan of advertising installations, so the pool of available addresses differs sharply between comuni.

Italian Highway Code, art. 23checked August 24, 2026

One levy replaced the advertising tax

The former advertising tax and the charge for occupying public space were merged into a single patrimonial levy introduced by Law No. 160 of 27 December 2019. Each comune sets its own rate, so an identical board costs differently in Milan and in a small town.

Italian Law No. 160 of 27 Dec 2019 (single patrimonial levy)checked August 24, 2026

Tobacco left the street long ago

Tobacco advertising is prohibited in Italy, outdoor included. Alcohol may run on boards but with content limits, so it is worth naming the category in your request — we shortlist the right addresses and check the artwork up front.

Italian legislation on tobacco and alcohol advertisingchecked August 24, 2026

If the address you want is taken

A booked board is not a refusal. We make three moves in a row, and the first one is an attempt to free up the exact address you asked for.

  1. We ask the current advertiser

    We offer whoever is on the board a site that is just as good. If they agree to move, the address opens up for your campaign. The choice is theirs, so we cannot promise it — but we always ask.

  2. We find a match next door

    If they stay, we bring you an equivalent address nearby: the same format, comparable traffic, the neighbouring junction. A replacement reaches your quote only after you have approved it.

  3. We keep the address on watch

    The board you wanted stays on our watch list. The moment it frees up we tell you, and you get the first offer.

All of this is part of your manager's work and costs you nothing.

  • Handled by the placement desk
  • no change to your quote

All cities

Outdoor advertising by city in Italy

18 cities with links. Click a name to see that city's billboards and screens.

Other countries

Advertising in other countries

Campaign bigger than one country? There are billboards and screens in neighbouring markets too. Each card shows how many there are and which cities hold the most.

We'll find the boards for your brief

Tell us what you're advertising and in which cities. We'll pick the boards, show you the photos and addresses, and price the quote.

Open the map: Bari
191 billboards and screens in 18 citiesOpen the map