Outdoor advertising in France

Paris with its inner ring holds the top of the rate card, Lyon, Marseille and Toulouse sit lower, and in smaller cities a site is calmer still. The cost of a month sits on every surface card, and the invoice comes in EUR. Send the address list and the dates and we will quote with the volume discount applied.

Street sites exist in 99 cities, and the catalogue holds 99 cities in all. These cities carry the bulk of the addresses: Caen, Cherbourg-en-Cotentin, Arras. Build an agglomeration plan with spare positions: some addresses drop out during approval, and the reserves save a week of correspondence later.

There are 3 formats, and the one that appears in requests most is Billboards. Shelter panels and street furniture work on pedestrians, 4x3 boards on the car flow at the city approaches. Large structures are rarer here than small ones, and the good addresses for them go faster.

Yes, an advertising message in the street has to read in French. A foreign slogan is allowed when a translation stands with it, and the law says what that translation has to look like: legible, horizontal, in sufficient contrast and type size. So it belongs in the composition from the start rather than in small type in a corner. Send the artwork together with the translation and we will check it before print.

The September start of the business season and the pre-Christmas weeks are the tightest windows: free addresses go early and discounts are rare. August is the opposite, the freest time of the year — the country is on holiday, though street traffic in the resort regions runs higher than usual.

There are 1 digital surfaces out of 207, mostly in stations, airports and shopping centres. Screens are taken for short runs and for a message that changes through the day. A printed street panel holds its site for the whole term and costs less per contact.