Outdoor advertising in France

Paris with its inner ring costs the most, then Lyon, Marseille and Toulouse, and in smaller cities a site costs less still. The cost of a month sits on the surface card where the owner has published it, and the invoice comes in euro. Send the address list and the dates and we will quote with the volume discount applied.

Street sites exist in 99 cities, and the catalogue holds more still: 99. These cities carry the bulk of the addresses: Caen, Cherbourg-en-Cotentin, Arras. Build an agglomeration plan with spare positions: some addresses drop out at the local-rulebook check, and the reserves save a week of correspondence later.

There are 3 formats, and the one that appears in requests most is Billboards. Shelter panels and street furniture work on pedestrians, large boards on the car flow at the city approaches. The size ceiling here is lower than on neighbouring markets — 10.50 m² on a wall or fence — so the good addresses for a large format go faster.

Yes, an advertising message in the street has to read in French: the Toubon law requires it. A foreign slogan is allowed when a translation stands with it, and the French presentation has to be at least as legible and intelligible as the foreign one. So the translation belongs in the composition from the start, not in small type in a corner. Send the artwork with the translation and we will check it before print.

The September rentrée and the pre-Christmas weeks are the tightest windows: free addresses go early and discounts are rare. August is the opposite, the freest time of the year — the country is on holiday, though street traffic in the resort regions runs higher than usual.

Digital surfaces: 1, against a total of 207. They sit mostly in stations, airports and shopping centres. A screen is taken for a short run and for a message that changes through the day. Mind the night rule: lit advertising is switched off between 1 a.m. and 6 a.m., the exception being airports and transport shelters during service hours.