Outdoor advertising in Kazakhstan

Rates are quoted in tenge and differ city by city: Almaty and Astana cost the most, regional capitals noticeably less. Format, which side of the avenue a board faces and the month all move the figure. The surface card carries the rate-card price per month where the owner has published one; the final sum, with the volume discount, we calculate against your address list.

Outdoor advertising is available in 21 cities, and the whole catalogue covers 21. Addresses are densest here: Almaty, Shymkent, Aktobe. The country is stretched out, so a regional campaign is usually built along a route: a regional capital plus the towns on the road between them.

There are 7 formats, and the one bought most often is Cityboards. Large structures work along the wide avenues, city formats near stops and pedestrian areas, and digital screens cluster in the business districts of the two capitals.

The Kazakh version is mandatory; a Russian one is added at the advertiser's discretion, and a board almost always carries both. The language law also sets the layout: Kazakh goes left or above, Russian right or below, at the same type size. So the copy is written for two versions from the start rather than translated from a finished panel, and we check the source file before print. The translation is usually the advertiser's, the proofread the owner's.

The invoice is issued in KZT, with taxes and levies shown as separate lines rather than folded into the rate. A company needs a contract and its details; the prepayment and the payment schedule are agreed before the campaign starts. If the placement runs across several cities, it all comes together in one document.

Digital surfaces in the catalogue: 405, against a total of 740, and nearly every screen stands in a larger city. A screen shows a clip in rotation, so the same address can be taken for a week with the message changing day by day. A printed board stands longer with one creative, which matters more for recognition than for a short promotion.