Effective outdoor, indoor and media advertising for your business in Almaty

Outdoor advertising in Almaty: business capital of Kazakhstan

Almaty is the largest city in Kazakhstan with a population of about 2.3 million people. The financial, cultural and educational center of the country, located at the foot of the Trans-Ili Alatau mountains with a unique mountain landscape.

Almaty advertising market advantages

• Economic center. 20% of the country's GDP, headquarters of major companies and banks
• International hub. Airport with 6+ million passengers per year, AIFC — regional financial center
• Premium audience. Highest income level in Central Asia
• Tourist flow. Ski resorts, Medeu, Shymbulak — 2+ million tourists

Outdoor advertising formats

Large format advertising

• Supersites — at entrances: Astana highway, Kapchagai, Talgar directions
• LED screens — digital screens on Al-Farabi Avenue and in the center
• Building wraps — large-format advertising on buildings

Standard formats

• Billboards 6×3 — along Al-Farabi, Abay, Raiymbek avenues
• Cityboards — on central streets and BAKAD interchanges
• Prismatrons — dynamic advertising at key intersections

City formats

• City formats — public transport stops
• Pillars — three-sided columns near malls and business centers
• Directional signs — navigation advertising for retail and HoReCa

Transit advertising

• Metro — 1 line, 11 stations, 50,000+ daily passengers
• BRT — rapid transit buses on dedicated lanes
• Buses — city network, coverage of all districts

Key advertising locations

• Al-Farabi Avenue — main artery, business centers, premium audience
• Abay Avenue — central artery, high traffic
• Arbat (Zhibek Zholy Street) — pedestrian zone, tourists and youth
• Mega Alma-Ata, Dostyk Plaza, Esentai Mall — premium shopping
• Almaty International Airport — business travelers
• Medeu, Shymbulak — ski resorts, tourists

Placement specifics

• Mountain terrain. City on a slope — we account for visibility from different elevations
• Seasonality. Winter season — ski tourism, summer — urban recreation
• Bilingualism. Advertising in Kazakh and Russian languages

Placement costs

• City format: from 150,000 ₸/month
• Billboard 6×3: from 400,000 ₸/month
• Al-Farabi Avenue: from 800,000 ₸/month
• LED screen: from 1,500,000 ₸/month

Extended reach: Almaty agglomeration

Beyond Almaty, we place advertising in suburbs and neighboring cities:

• Talgar — 55,000 residents, suburb
• Kaskelen — 70,000 residents, satellite city
• Kapchagai — 45,000 residents, resort area
• Konayev (Kapshagai) — recreation zone, casinos

Want to enter the Kazakhstani market? Contact us — we'll develop an effective advertising strategy.