Outdoor advertising in Belarus

Minsk and the regional capitals are priced differently, and inside Minsk an avenue differs from a residential district. The rate-card price per month sits on the surface card where the owner has published it; the total is moved by term, the number of addresses and whether the campaign falls into high season. Give us the addresses and the dates and we will price it.

Billboards and screens stand in 52 cities, and the whole catalogue covers 52. The widest choice is here: Minsk, Homyel, Brest. A pairing of Minsk with the regional capitals works well: the capital brings reach, the regions add frequency for less money.

There are 13 formats, and most requests land on Billboards. Large boards stand along the arterial roads, city formats and shelters in central Minsk, and digital screens gather on the main avenues.

Yes, and not only the media owner. Under article 13 of the Law on Advertising an outdoor advertisement goes up only after it has been cleared with the executive committee where it will stand, so we ask for the artwork ahead of time rather than on the eve of the start. The usual sticking points are the product category — alcohol and tobacco are banned on the street entirely — and the language of the layout. Send the artwork with the request and we will say what needs changing.

You can. We work with a single address too, and will simply say up front what to expect from it: one board builds recognition on one route, not city-wide reach. If the task is to announce a new location, a single placement next to it is usually the right answer.

Digital surfaces: 414, out of 5,724 in the catalogue, and they gather in the larger cities. A screen suits a message that changes as the campaign runs: an offer, a date, a countdown. For a steady brand reminder a printed board is calmer and more predictable.